Product Marketing Manager

Revalize

. Drive go-to-market strategy, positioning, and customer marketing for CPQ solutions .

Posted 10/12/2026full-timeRemote • United StatesMid-LevelSenior💰 $97,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy and customer marketing for CPQ solutions, with a strong focus on messaging, positioning, and customer advocacy. Proficient in utilizing AI tools and market research to drive effective marketing programs and enhance customer relationships.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyCustomer Reference Program DevelopmentAI Tool UtilizationExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging DevelopmentPositioning FrameworksCampaign CoordinationMarket ResearchCompetitive AnalysisSales EnablementCustomer Marketing ProgramsUpsell StrategiesPricing RecommendationsB2B SaaS Experience

Soft Skills

StorytellingPresentation SkillsStrategic ThinkingAnalytical ThinkingInitiative

Tools & Technologies

AI ToolsCustomer Advocacy PlatformsReference-Management ToolsCPQ SoftwarePLM Software

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

SaaS EnvironmentCustomer MarketingHigh-Growth EnvironmentPE-Backed CompaniesManufacturing Software

About the role

Key responsibilities & impact

Drive go-to-market strategy, positioning, and customer marketing for CPQ solutions
Lead end-to-end launch planning and execution, including launch briefs, campaign coordination, and enablement
Partner with Content, Design, Web/Digital, and Demand Generation teams to keep programs on message and on schedule
Own the CPQ messaging and positioning framework for technical and business buyers
Partner with Product Management to define market opportunities, target segments, and differentiated value propositions
Adapt messaging and plans for regional markets with EMEA and other regional teams
Design and run customer marketing programs supporting upsell, expansion, and advocacy
Build a customer reference program and library of case studies
Use market research, customer interviews, and competitive analysis to shape pricing and packaging recommendations
Present market and competitive insights to Product Management and marketing leadership
Use AI and automation tools to identify repeatable use cases, improve output quality, and drive business outcomes
Act as connective tissue between Product, Sales, Customer Success, and Marketing from launch through renewal and expansion

Requirements

What you’ll need

3+ years of experience in product marketing or relevant customer marketing experience in a B2B SaaS environment
Demonstrated experience developing messaging and positioning for a software product
Experience building or supporting customer reference and/or case study programs
Strong understanding of go-to-market strategy and sales enablement in a SaaS environment
Initiative to use AI-assisted tools to work efficiently as they evolve
Exceptional communication, storytelling, and presentation skills
Bachelor's degree in Marketing, Business, or Communications, or equivalent practical experience
Experience with CPQ, PLM, or other manufacturing/engineering software preferred
Familiarity with customer marketing or advocacy platforms and reference-management tools preferred
Strategic and analytical thinker with a bias for action
Comfortable operating in a fast-paced, high-growth, PE-backed environment
Passionate about building durable customer relationships and community
AI-savvy and curious, comfortable using AI tools in day-to-day marketing work
U.S.-based employees work standard hours of 8:00 am to 5:00 pm Eastern Time; EMEA employees work 08:00 to 17:00 CET
Qualified applicants must complete a 30-minute online pre-employment assessment
Revalize participates in the E-Verify program in certain locations, as required by law

Benefits

Comp & perks

PTO, Sick and Parental Leave
Medical, Dental, and Vision Insurance
401(k) Plan
Health Savings Account
Life Insurance
Employee Assistance Program
Bonus eligible
Remote work arrangement
Standard working hours of 8:00 am to 5:00 pm Eastern Time for U.S.-based employees and 08:00 to 17:00 Central European Time for EMEA employees
30-minute online pre-employment assessment