Growth Marketing Specialist

ReversingLabs

. Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms .

Posted 10/27/2026full-timeRemote • United StatesJuniorMid-Level💰 $108,000 - $118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B digital marketing, including campaign execution, demand generation, and audience segmentation. Proficient in leveraging AI tools for marketing optimization and data analysis while maintaining strong organizational and communication skills.

Highest-signal resume keywords

B2B Digital MarketingGoogle AdsLinkedIn Campaign ManagerEmail Campaign ExecutionAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ExecutionAudience SegmentationConversion Rate OptimizationSEO FundamentalsA/B TestingData AnalysisHTMLCSSMarketing Automation

Soft Skills

Strong Analytical SkillsAttention to DetailExcellent Written CommunicationCollaborationProblem-Solving

Tools & Technologies

GA4Google Search ConsoleAhrefsHubSpotMarketoSalesforceGoogle Tag ManagerZapierFigmaCanva

Industry Keywords

B2B SaaSCybersecurityEnterprise Technology MarketingAccount-Based MarketingProduct-Led Growth

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms
Support demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing
Own audience research, keywords, targeting, ad copy, landing page alignment, budget pacing, and A/B testing
Build, deploy, and optimize multichannel and email campaigns, including newsletters, content promotion, event invitations, lead nurture, lifecycle, and re-engagement workflows
Support product-led growth programs that drive community adoption, product registrations, and user engagement
Build and maintain campaign landing pages and lightweight CMS website updates using basic HTML and CSS as needed
Run conversion rate optimization experiments and ensure pages are mobile-responsive, tracked, and aligned with campaign goals
Apply SEO fundamentals and contribute to generative engine optimization
Use Google Search Console, Ahrefs, and GA4 to identify search trends, content opportunities, and performance gaps
Track and report CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution
Maintain and automate dashboards; support UTM tracking, attribution, and conversion event setup
Turn data into prioritized recommendations focused on lead quality and pipeline
Use generative AI, AI agents, and no-code automation for research, copy and creative iteration, audience analysis, reporting, data preparation, and campaign QA
Build reusable prompts and workflows; validate AI output for accuracy, brand consistency, security, and privacy compliance
Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams
Support lead routing, qualification, follow-up, documentation, best-practice sharing, and AI adoption across marketing
Launch campaigns accurately, on schedule, efficiently, and with proper tracking

Requirements

What you’ll need

2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution
Hands-on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager
Experience executing email campaigns in a marketing automation platform, and creating or modifying landing pages in a website CMS
Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels
Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, and familiarity with GA4, campaign tracking, and performance measurement
Practical experience using AI tools professionally, including writing effective prompts and evaluating AI output for quality and accuracy, with specific examples of how AI improved a workflow, process, or outcome
Strong organization and attention to detail, ability to manage multiple campaigns at once, and excellent written communication, collaboration, and problem-solving skills
AI-Forward Mindset: embrace AI and emerging technologies to improve efficiency, solve problems, deliver better results, experiment, learn, and help others adopt effective tools and approaches
Nice to haves include experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing
Nice to haves include familiarity with HubSpot, Marketo, Salesforce, Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, SEO, GEO, CRO, basic HTML/CSS, modern CMS, ABM, PLG, ChatGPT, Claude, Zapier, Make, n8n, scripting/APIs, Canva, or Figma
For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship

Benefits

Comp & perks

401(k) with Traditional and Roth options
Flexible Spending Accounts (Health & Dependent Care)
~90% employer-covered medical premiums
HRA to offset your medical deductible
100% employer-paid dental, vision, disability & life insurance
Pet insurance + Calm app membership
Flexible PTO
Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar
Remote work stipend for internet & cell
8 paid volunteer hours annually
Clear paths for advancement and internal mobility
A collaborative, remote-first environment where your work has real impact