Partner Marketing Strategist

ReversingLabs

. Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSenior💰 $151,000 - $161,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global partner marketing strategy, campaign architecture, and demand generation programs, with a strong focus on measurable outcomes and collaboration across diverse marketing disciplines. Proven ability to manage partner relationships and drive marketing initiatives that align with business goals across multiple regions.

Highest-signal resume keywords

Partner Marketing StrategyDemand Generation ProgramsProject ManagementCross-Regional Marketing ExperienceFluency in English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ArchitectureMarketing Metrics AnalysisBudget ManagementCo-Marketing MotionsContent DevelopmentDigital CampaignsEvent ManagementJoint Value PropositionsMarket Development Funds (MDF) StrategyPerformance Measurement

Soft Skills

Organizational SkillsInterpersonal SkillsVerbal CommunicationWritten CommunicationPresentation Skills

Tools & Technologies

AI TechnologiesMarketing Automation ToolsCRM SystemsWebinar PlatformsDigital Marketing Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

High-Technology CompaniesSolution ProvidersDistributionMSSP/Service PartnersTechnology AlliancesGlobal MarketingCultural Marketing DifferencesChannel Marketing

About the role

Key responsibilities & impact

Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals
Build and run scalable partner demand generation programs with field and growth marketing to drive pipeline, awareness, and engagement
Define quarterly joint marketing and enablement strategies, objectives, and success measures with strategic global partners across the Americas, EMEA, and APJ
Work with partners' marketing teams to build and launch podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence
Develop the campaign-in-a-box model with modular partner campaigns, co-branded assets, and messaging kits
Build joint value propositions, integration launch plans, and co-marketing motions with technology partners, hyperscalers, and OEM alliances
Own global market development funds (MDF) strategy, measure outcomes, report returns, and grow MDF and co-op allocations
Set global partner marketing targets and contribution goals, define metrics, analyze performance, and own accountability for results
Collaborate across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership
Establish a global partner marketing plan, priority partners, quarterly planning cadence, and initial campaign-in-a-box within the first 90 days
Track partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend
Other duties as assigned

Requirements

What you’ll need

Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances
Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results
6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ
Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor
Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones
Bachelor's degree in marketing, business, communications, or a relevant field
Fluency in English
Willing to travel up to 25%, including international travel
AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective.

Benefits

Comp & perks

401(k) with Traditional and Roth options
Flexible Spending Accounts (Health & Dependent Care)
~90% employer-covered medical premiums
HRA to offset your medical deductible
100% employer-paid dental, vision, disability & life insurance
Pet insurance + Calm app membership
Flexible PTO
Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar
Remote work stipend for internet & cell
8 paid volunteer hours annually
Clear paths for advancement and internal mobility
A collaborative, remote-first environment where your work has real impact