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Senior Marketing Operations Manager
Reward Gateway. Manage and optimise marketing operations processes supporting campaign planning, measurement, reporting, and continuous improvement across global markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Operations and Demand Generation within a B2B SaaS environment, with a strong focus on HubSpot and Salesforce integration, data quality, and campaign performance measurement. Capable of translating business goals into operational plans while ensuring continuous improvement and scalability across global marketing teams.
Highest-signal resume keywords
HubSpot Marketing AutomationSalesforce CRM ManagementMarketing Performance MeasurementLead Lifecycle ManagementData Quality Governance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsDemand Generation OperationsCampaign TrackingAttribution ModelsProcess RedesignLead ScoringSegmentation StrategiesReporting AccuracyFunnel ReportingOperational Scalability
Soft Skills
Analytical SkillsProblem-SolvingProject ManagementStakeholder ManagementAttention to Detail
Tools & Technologies
HubSpotSalesforceMarketing Automation ToolsReporting DashboardsData Management Systems
Industry Keywords
B2B SaaSGlobal MarketingCampaign OperationsRevenue OperationsMarketing Technology
About the role
Key responsibilities & impact- Manage and optimise marketing operations processes supporting campaign planning, measurement, reporting, and continuous improvement across global markets
- Assess marketing operations processes and technologies, identify gaps and opportunities, and implement scalable improvements
- Own and maintain HubSpot marketing automation workflows, lead lifecycle processes, segmentation, scoring, nurture programs, and campaign operations
- Drive adoption and optimisation of HubSpot capabilities
- Enhance HubSpot-Salesforce integrations, data quality, reporting integrity, and sales and marketing alignment
- Manage database quality, reporting accuracy, and system administration
- Develop and enforce data quality, governance, compliance, and operational consistency guidelines
- Build dashboards and reports measuring campaign performance, funnel conversion, pipeline contribution, and marketing effectiveness
- Develop attribution models, campaign tracking standards, and funnel reporting frameworks
- Support global teams with scalable processes adapted to regional requirements
- Advise Marketing, Sales, and Revenue Operations stakeholders on lead management, attribution, lifecycle design, and marketing operations standards
- Translate business goals into operational plans and measurable outcomes
- Improve efficiency through automation, process design, documentation, and technology enhancements
- Troubleshoot platform issues, monitor system health, and ensure smooth execution of integrated marketing programs
- Report to the Global Director of Revenue Operations
Requirements
What you’ll need- Solid, senior-level experience in Marketing Operations, Demand Generation Operations, Revenue Operations, or Marketing Technology roles within a B2B SaaS environment
- Strong hands-on expertise in HubSpot, including workflows, forms, lists, email automation, lead scoring, lifecycle management, reporting, and campaign operations
- Strong working knowledge of Salesforce, including CRM processes, campaign objects, reporting, dashboards, and lead/contact/account management
- Proven experience improving marketing technology ecosystems, including platform optimisation, process redesign, and operational scalability
- Experience designing or enhancing lead lifecycle management, lead scoring models, segmentation strategies, and nurture programmes
- Experience developing attribution frameworks, funnel reporting, and marketing performance measurement methodologies
- Proven experience supporting global marketing organisations and working across multiple regions, time zones, and stakeholder groups
- Strong analytical, problem-solving, project management, and stakeholder management skills
- Exceptional attention to detail and commitment to data quality, governance, operational accuracy, and continuous improvement
Benefits
Comp & perks- A flexible holiday plan of up to 40 days per year (including public holidays)
- £400 annual Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, e-books and podcasts
- Contributory pension scheme
- Employee, friends and family discounts and cashback across 1,200+ retail, hospitality and lifestyle brands
- Inclusive and accessible recruitment process with reasonable adjustments
- Flexible hybrid working
- Offices available for use as often as desired
- Collaborative, globally connected work environment
- Autonomy to influence marketing technology, data and processes
- Over 40 benefits and perks supporting wellbeing, growth and lifestyle