Demand Generation Manager

Rewards Network

. Own demand generation strategy, including ICP and segmentation, campaign calendar planning, lead-source strategy, and acquisition programs across paid, email, SEO/content, event follow-up, and targeted outbound support .

Posted 10/5/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $115,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy, including campaign planning, lead-source optimization, and performance analysis. Proficient in managing digital marketing initiatives and collaborating with cross-functional teams to drive revenue growth in the restaurant industry.

Highest-signal resume keywords

Demand Generation StrategyCampaign Performance AnalysisSalesforce ExperienceMarketing Automation ToolsRestaurant Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead-Source StrategyCampaign Calendar PlanningA/B TestingAudience SegmentationPerformance ReportingDigital Advertising ManagementSEO OptimizationContent MarketingBudget PacingConversion Analysis

Soft Skills

Clear CommunicationIndependent OperationTest-and-Learn MindsetCollaborationComplex Problem Solving

Tools & Technologies

SalesforceMarketing CloudDomoGleanGoogle AdsMeta Ads

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Restaurant IndustryB2B MarketingLead QualitySales EnablementEvent Follow-Up

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own demand generation strategy, including ICP and segmentation, campaign calendar planning, lead-source strategy, and acquisition programs across paid, email, SEO/content, event follow-up, and targeted outbound support
Build and optimize nurture strategies to move restaurant prospects through the funnel
Manage digital advertising, SEO, and organic content, including budget pacing, performance optimization, and lead quality
Develop and execute short- and long-term marketing campaigns with marketing strategy, creative, content, product, and channel teams
Lead demand generation follow-up for trade shows and events, including post-event acquisition planning, sales enablement, lead routing, and performance reporting
Manage campaign timelines, deliverables, and cross-functional workflows
Monitor prospect database health, lead-source performance, SDR handoffs, speed-to-lead effectiveness, and source attribution
Track, analyze, and report campaign performance using Salesforce, Marketing Cloud, Domo, and other reporting inputs
Provide reporting views, performance insights, and recommendations to marketing and sales leadership
Use A/B testing, conversion analysis, and closed-loop reporting to improve demand generation efficiency
Ensure consistent brand messaging across channels and sales enablement materials
Collaborate with sales, cross-functional partners, and executive stakeholders to align priorities and support revenue growth
Develop and test audience, offer, and message strategies to improve restaurant lead quality, conversion rates, and campaign efficiency

Requirements

What you’ll need

Deep understanding of the restaurant industry, specifically the business of restaurants
Ability to clarify complex business situations, apply frameworks, and communicate outcomes clearly
Experience creating sophisticated communication materials, presentations, customer-facing summaries, analyses, and insights
Ability to ramp quickly into ambiguous, in-flight programs and operate independently
Test-and-learn mindset with experience designing experiments, interpreting results, and making campaign recommendations
Experience with CRM platforms, preferably Salesforce
Experience with marketing automation tools, preferably Marketing Cloud
Experience with analytics software, preferably Domo
Experience with AI tools, preferably Glean
Bachelor’s degree in marketing, business, or related field; or equivalent combination of experience and education
5+ years of experience in demand generation, digital marketing, or similar role, preferably in B2B or agency setting
At least 3+ years managing paid ads on Google and Meta
Hands-on experience with campaign setup, audience segmentation, optimization, and performance reporting required
LinkedIn experience is a nice-to-have

Benefits

Comp & perks

Competitive Paid Time Off and company holidays
Generous dining reimbursement when you dine with our restaurant clients
401(k) plan with a company match
Two medical plan options: Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
Certain prescriptions for free through Rx n Go partnership
Two dental plan options and a vision plan
Flexible Spending Accounts and a pre-tax commuter benefit program
Accident, Critical Illness, and Hospital Indemnity Insurance Plans
Short Term and Long Term disability
Company-paid life insurance and AD&D insurance
Supplemental employee, spouse, and child life insurance
Employee Life Assistance Program
Hybrid working space in state-of-the-art downtown office near Metra and Ogilvie train stations
Catered lunches on Tuesdays in the Chicago office
Annual bonus program with a 10% bonus target