Rewards Network

Marketing

• Design promotional bundles and consumer incentive architecture to maximize consumer spend
• Establish rules for how rewards and offers stack
• Co-author co-branded promotions with restaurant marketing and loyalty partners
• Monitor promotion profitability, financial performance, and offer budgets with Finance
• Establish Customer Acquisition Cost and Lifetime Value guardrails
• Model demand elasticity and forecast the impact of bonus percentages on sales, budgets, and revenue
• Build predictive cohort segmentation using purchase frequency, spend, restaurant preferences, and personalized data
• Execute systematic A/B testing of discount types, offer presentation, and copy
• Manage member lifecycle engagement and automated win-back or rescue triggers
• Analyze promotional lift, incrementality, offer performance, and spend lift
• Optimize offer presentation with Product Design/UI/UX teams
• Coordinate push notifications, in-app modals, and SMS messaging templates
• Align offer supply with consumer demand and allocate marketing and offer spend across restaurants or regions
• Create and deliver partner channel marketing materials across the partner lifecycle
• Design, implement, and measure custom marketing and offer campaigns for partner dining members
• Provide quantitative and qualitative offer insights to the Partnerships Team
• Report to the Chief Marketing & Strategy Officer and collaborate with senior Marketing, Restaurant Marketing, Creative, Finance, Product Design, and Partnerships teams

Director, Partner & Consumer Marketing