Director, Partner & Consumer Marketing

Rewards Network

. Design promotional bundles and consumer incentive architecture to maximize consumer spend .

Posted 9/15/2026full-timeChicago • Illinois • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and implementing consumer marketing strategies, optimizing promotional offers, and analyzing performance metrics to drive revenue growth. Proficient in managing complex models and collaborating with cross-functional teams to enhance customer engagement and lifecycle marketing.

Highest-signal resume keywords

Consumer Growth StrategyLifecycle Marketing ManagementAnalytical SkillsA/B Testing ExecutionCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Promotional Bundle DesignDemand Elasticity ModelingCohort SegmentationBudget ManagementOffer Performance AnalysisMarketing Campaign ImplementationCustomer Acquisition Cost AnalysisLifetime Value CalculationFinancial Performance MonitoringCommunication Strategy Development

Soft Skills

Exceptional Analytical SkillsCreative Problem SolvingEffective CommunicationClarity in Complex SituationsIndependence in Ambiguous Environments

Tools & Technologies

A/B Testing ToolsMarketing Automation PlatformsData Analytics SoftwareCustomer Relationship Management SystemsUser Interface/User Experience Design Tools

Industry Keywords

Consumer MarketingBrand StrategyGo-To-Market ExecutionPartner MarketingRestaurant Marketing

About the role

Key responsibilities & impact

Design promotional bundles and consumer incentive architecture to maximize consumer spend
Establish rules for how rewards and offers stack
Co-author co-branded promotions with restaurant marketing and loyalty partners
Monitor promotion profitability, financial performance, and offer budgets with Finance
Establish Customer Acquisition Cost and Lifetime Value guardrails
Model demand elasticity and forecast the impact of bonus percentages on sales, budgets, and revenue
Build predictive cohort segmentation using purchase frequency, spend, restaurant preferences, and personalized data
Execute systematic A/B testing of discount types, offer presentation, and copy
Manage member lifecycle engagement and automated win-back or rescue triggers
Analyze promotional lift, incrementality, offer performance, and spend lift
Optimize offer presentation with Product Design/UI/UX teams
Coordinate push notifications, in-app modals, and SMS messaging templates
Align offer supply with consumer demand and allocate marketing and offer spend across restaurants or regions
Create and deliver partner channel marketing materials across the partner lifecycle
Design, implement, and measure custom marketing and offer campaigns for partner dining members
Provide quantitative and qualitative offer insights to the Partnerships Team
Report to the Chief Marketing & Strategy Officer and collaborate with senior Marketing, Restaurant Marketing, Creative, Finance, Product Design, and Partnerships teams

Requirements

What you’ll need

Exceptional analytical skills and experience managing complex models, testing strategies, budgets, and implementation plans
Deep and extensive understanding of the consumer, segmentation, communication, and offer strategy
Ability to understand customer needs, position products effectively, and creatively design marketing solutions
Ability to bring clarity to complex business situations, apply frameworks to simplify messages, and define appropriate analysis to communicate outcomes
Demonstrated experience creating clear, sophisticated communications and messaging deliverables
Experience interacting with senior leaders and asking detailed questions to clarify complex situations
Ability to ramp quickly into ambiguous, in-flight programs and operate independently
Proven track record of driving sustained revenue growth, scaling cross-functional teams, leading executive-level strategic initiatives, and building modern, AI-enabled marketing organizations
7+ years of experience leading consumer growth, lifecycle marketing, brand strategy, and GTM execution
Bachelor's degree in business, marketing, or related field is preferred

Benefits

Comp & perks

Competitive Paid Time Off and company holidays
Generous dining reimbursement when you dine with our restaurant clients
401(k) plan with a company match
Two medical plan options: Standard PPO or High Deductible Health Plan (HSA with company match for HDHP participants)
Partnership with Rx n Go, offering certain prescriptions for free
Two dental plan options and a vision plan
Flexible Spending Accounts and a pre-tax commuter benefit program
Accident, Critical Illness, and Hospital Indemnity Insurance Plans
Short Term and Long Term disability
Company-paid life insurance and AD&D insurance
Supplemental employee, spouse, and child life insurance
Employee Life Assistance Program
Hybrid working space in the state-of-the-art downtown office near Metra and Ogilvie train stations
Catered lunches provided on Tuesdays in the Chicago office
Annual bonus program with a 20% bonus target