Digital Marketing Manager

ReWorks Solutions

. Develop and execute a digital marketing strategy aligned with company growth objectives.

Posted 11/5/2026full-timeRemote • South AfricaMid-LevelSenior💰 ZAR 50,000 - ZAR 65,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies, managing paid advertising campaigns, and optimizing lead generation and conversion rates. Proficient in content creation, social media strategy, and data analysis to drive recruitment and business growth.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentPaid Advertising Campaign ManagementLead Generation and Conversion OptimizationSEO and Website OptimizationSocial Media Strategy and Content Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign Performance AnalysisEmail MarketingContent DevelopmentData-Driven Decision MakingProject ManagementAudience TargetingMarketing AutomationCopywritingBrand Development

Soft Skills

Communication SkillsTeam ManagementCollaborationCoaching and MentoringTime Management

Tools & Technologies

LinkedInMetaGoogle AdsCRM SystemsAI ToolsDigital Analytics ToolsContent Management Systems

Industry Keywords

RecruitmentStaffingBPOOutsourcingTalent AcquisitionHR SolutionsProfessional ServicesService-Based BusinessesHigh-Volume RecruitmentB2B Lead Generation

About the role

Key responsibilities & impact

Develop and execute a digital marketing strategy aligned with company growth objectives.
Plan and manage paid and organic campaigns across LinkedIn, Meta and Google.
Drive candidate attraction and generate quality applications for recruitment requirements.
Generate qualified business leads and identify new marketing channels.
Monitor campaign performance, lead quality, conversion rates and marketing ROI.
Collaborate with recruitment and sourcing teams on targeted candidate campaigns.
Create recruitment content, email campaigns, candidate mailers and talent attraction initiatives.
Own social media strategy, content direction, campaign planning and LinkedIn growth.
Manage content calendars, social campaigns and brand messaging.
Oversee website content, SEO, updates, landing pages and digital optimisation.
Develop and oversee presentations, brochures, promotional materials, newsletters and communications.
Plan and execute integrated campaigns, managing messaging, targeting, budgets and timelines.
Analyse marketing data and prepare performance reports with recommendations.
Explore AI tools, marketing automation and emerging technologies.
Directly manage, guide, coach and develop a Social Media Coordinator.
Collaborate with leadership, recruitment, sourcing and business development teams.

Requirements

What you’ll need

Proven experience in digital marketing, marketing management or a similar role.
Demonstrated ability to develop and execute digital marketing strategies.
Experience managing paid advertising campaigns across LinkedIn, Meta and/or Google.
Strong understanding of digital lead generation, audience targeting and conversion optimisation.
Experience with social media strategy, content marketing and brand development.
Knowledge of email marketing, CRM campaigns and marketing automation.
Working knowledge of SEO, website optimisation and digital analytics.
Strong copywriting, content development and communication skills.
Experience developing marketing collateral and managing brand consistency.
Ability to analyse campaign data, interpret performance and make data-driven decisions.
Experience managing projects, deadlines and multiple marketing priorities.
Previous experience supervising, mentoring or managing a junior team member.
Experience in recruitment, staffing, BPO, outsourcing, talent acquisition, HR/workforce solutions, professional services or other service-based businesses is highly advantageous.
Experience running high-volume recruitment campaigns, building talent communities, attracting niche talent or generating B2B leads is advantageous.