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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for B2B SaaS, with a focus on AI and automation products. Capable of translating technical capabilities into business value while managing multiple product launches and communications effectively.
Highest-signal resume keywords
Product Marketing ExperienceAI Product PositioningCompetitive IntelligenceProject ManagementCustomer Journey Messaging
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementTechnical Product PositioningWin/Loss AnalysisSales Asset DevelopmentAI Tools Utilization
Soft Skills
Collaborative ApproachAttention to DetailComfort with Ambiguity
Tools & Technologies
CRM SoftwareProduct Usage AnalyticsMessaging FrameworksContent Creation Tools
Industry Keywords
B2B SaaSMSP EcosystemIT ChannelAutomationIntegration
About the role
Key responsibilities & impact- Own and evolve Rewst's messaging framework across the customer journey
- Translate platform value for MSP owners and technical builders
- Position AI capabilities around outcomes, governance, and control
- Run tiered launches with Product Management
- Lead internal launch and feature-release enablement
- Own product communications, including in-app messages, guides, banners, customer alerts, and maintenance updates
- Turn beta programs into customer evidence, use cases, and launch content
- Build and maintain battle cards, objection handling, and competitive talk tracks
- Conduct win/loss analysis and inform messaging, enablement, and roadmap decisions
- Create pitch decks, discovery guides, and one-pagers for the revenue team
- Support pricing and packaging work, including AI usage value communication
- Run the Voice of Customer program and synthesize customer interviews
- Steward product usage analytics to understand adoption and influence the roadmap
- Collaborate on campaign strategy and website, press, blog, demo, and other content
- Build a library of quantified customer outcomes, case studies, and quotes
- Use AI tools, including Rewst, for research, synthesis, drafting, and asset production
Requirements
What you’ll need- 6+ years of product marketing experience at a B2B SaaS company
- Experience leading launches and owning positioning for a technical product
- Track record positioning automation or AI products credibly
- Experience translating technical capability into business value without overpromising
- Experience writing for and speaking to business decision-makers and technical practitioners
- Hands-on competitive intelligence and win/loss experience
- Ability to turn competitive insights into Sales assets
- Comfortable using CRM, pipeline, and product usage data
- Daily, practical use of AI tools
- Strong project management and attention to detail
- Ability to run several launches and priorities at once
- Collaborative, low-ego approach and comfort with ambiguity
- Experience in the MSP, IT channel, or distributor ecosystem (bonus)
- Background with automation, integration, or developer and IT platforms (bonus)
Benefits
Comp & perks- Equity options
- Benefits
- Flexible work arrangements
- Supportive work-life balance
- Collaborative and inclusive culture
- Opportunity to make a significant impact in a fast-growing startup environment