Director, Omnichannel – Mass & Club

Reynolds Consumer Products

. Serve as the senior omnichannel leader embedded with Mass and Club customer organizations in Bentonville .

Posted 10/16/2026full-timeRemote • Illinois • United StatesLead💰 $144,100 - $214,350 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in eCommerce and omnichannel strategies, integrating digital capabilities with customer development to drive growth. Proven ability to build relationships with key stakeholders and leverage analytics for informed decision-making.

Highest-signal resume keywords

ECommerce StrategyOmnichannel DevelopmentDigital Shelf ManagementRetail Media ActivationCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital CommerceAnalyticsContent ManagementMerchandisingSearch OptimizationCustomer DevelopmentJoint Business PlanningPerformance Data AnalysisRetailer.com UnderstandingConversion Optimization

Soft Skills

CollaborativeAction-OrientedInfluential LeadershipRelationship BuildingEffective Communication

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in SalesBachelor's Degree in Digital Commerce

Industry Keywords

Consumer Packaged GoodsMass RetailClub RetailBentonville ExperienceShopper Behavior

About the role

Key responsibilities & impact

Serve as the senior omnichannel leader embedded with Mass and Club customer organizations in Bentonville
Co-own the digital growth agenda with customer leadership and integrate digital priorities into customer strategy, annual planning, and joint business planning
Translate retailer and merchant priorities into an integrated roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution
Connect customer organizations to enterprise Digital capabilities and align online and in-store strategies across the shopper journey
Build relationships with merchants, site merchants, eCommerce teams, account leaders, and retailer digital stakeholders
Bring digital insights and recommendations into merchant conversations, line reviews, assortment decisions, innovation planning, and joint business planning
Identify opportunities for digital capabilities to drive penetration, conversion, share, and profitable growth
Coordinate Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources into activation plans
Set customer-facing priorities for media, content, item setup, discoverability, search, assortment, merchandising, and conversion
Identify digital shelf gaps and mobilize capability teams to resolve them
Establish and lead a customer-level digital scorecard covering digital penetration, sales, share, traffic, conversion, availability, digital shelf, and media outcomes
Translate performance data and shopper insights into actions for customer teams, merchants, and enterprise capability partners
Partner with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics
Build a test-and-learn agenda and scale proven approaches across Mass and Club
Increase digital fluency through coaching, tools, playbooks, and shared learning
Bring retailer innovation, emerging commerce capabilities, and shopper behavior shifts into the enterprise Digital organization
Create scalable omnichannel ways of working while preserving retailer-specific strategies
Lead through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Sales, Digital Commerce, or a related field, or an equivalent combination of education and relevant work experience
10+ years of progressive experience in eCommerce, omnichannel, customer development, sales, or digital commerce
Experience ideally within consumer packaged goods
Experience supporting Walmart and/or other major Mass and Club customers preferred
Bentonville-based customer experience strongly preferred
Experience leading through influence across customer teams, merchants, and functional experts
Strong commercial and analytical acumen
Strong understanding of retailer.com, digital shelf, content, retail media, search, merchandising, and omnichannel shopper behavior
Ability to integrate customer strategy, digital capabilities, analytics, and commercial execution into a unified growth plan
Ability to build trusted relationships with retailer merchants, customer leadership, account teams, and enterprise functional partners
Highly collaborative, action-oriented, and effective in a matrixed environment

Benefits

Comp & perks

25% annual incentive eligibility, subject to business and individual performance goals
Equal employment opportunities
Diverse, equitable, and inclusive workplace