Reynolds Consumer Products

Director

• Serve as the senior omnichannel leader embedded with Mass and Club customer organizations in Bentonville
• Co-own the digital growth agenda with customer leadership and integrate digital priorities into customer strategy, annual planning, and joint business planning
• Translate retailer and merchant priorities into an integrated roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution
• Connect customer organizations to enterprise Digital capabilities and align online and in-store strategies across the shopper journey
• Build relationships with merchants, site merchants, eCommerce teams, account leaders, and retailer digital stakeholders
• Bring digital insights and recommendations into merchant conversations, line reviews, assortment decisions, innovation planning, and joint business planning
• Identify opportunities for digital capabilities to drive penetration, conversion, share, and profitable growth
• Coordinate Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources into activation plans
• Set customer-facing priorities for media, content, item setup, discoverability, search, assortment, merchandising, and conversion
• Identify digital shelf gaps and mobilize capability teams to resolve them
• Establish and lead a customer-level digital scorecard covering digital penetration, sales, share, traffic, conversion, availability, digital shelf, and media outcomes
• Translate performance data and shopper insights into actions for customer teams, merchants, and enterprise capability partners
• Partner with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics
• Build a test-and-learn agenda and scale proven approaches across Mass and Club
• Increase digital fluency through coaching, tools, playbooks, and shared learning
• Bring retailer innovation, emerging commerce capabilities, and shopper behavior shifts into the enterprise Digital organization
• Create scalable omnichannel ways of working while preserving retailer-specific strategies
• Lead through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics

Explore Director, Omnichannel – Mass & Club at Reynolds Consumer Products. Review requirements and application details.