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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and strategy, with a strong focus on B2B healthcare technology. Capable of developing effective messaging frameworks, conducting market research, and driving go-to-market initiatives while leveraging AI tools for efficiency and innovation.
Highest-signal resume keywords
Product MarketingB2B ExperienceHealthcare TechnologyGo-To-Market StrategyAI Adoption
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging Framework DevelopmentBuyer Persona RefinementMarket ResearchKPI Measurement and AnalysisPresentation DevelopmentPricing and Packaging AnalysisSales Tool CreationNarrative WritingCross-Functional CollaborationWorkflow Transformation
Soft Skills
Excellent CommunicationCollaboration SkillsAutonomous WorkAdaptabilityInfluence Leadership
Tools & Technologies
AI ToolsSales ToolsContent Management SystemsAutomation Tools
Industry Keywords
Product ManagementConsultingCommercial MechanicsCustomer SegmentationCompetitive Analysis
About the role
Key responsibilities & impact- Develop differentiated messaging frameworks articulating product value across segments and audiences
- Refine buyer personas, ideal customer profile, and customer segmentation
- Partner with Demand to create and implement go-to-market strategies
- Partner with Content to create blog posts, case studies, and other content
- Inform SEO and GEO strategy to meet buyers in their language
- Conduct market, competitive, and customer research
- Support measurement and analysis of go-to-market KPIs to improve pipeline development and win rate
- Partner with Product and Commercial teams to launch new products, including positioning, packaging, pricing, and marketing strategy
- Support pricing and packaging analysis with Product and Finance
- Create and maintain sales tools and collateral, including pitch decks, battlecards, one-pagers, FAQs, and objection handling
- Translate complex product capabilities and market themes into clear, value-driven narratives
- Partner with the GTM Activation team to train Sales, Customer Success, BDRs, and field marketing
- Transform workflows to be AI-first by connecting tools, building scalable automations, and standardizing best practices
- Lead AI adoption by identifying high-impact use cases and developing solutions while balancing experimentation with governance and quality standards
- Represent the voice of the customer as a cross-functional partner
- Bring Rhapsody products to market and help drive their growth
Requirements
What you’ll need- 5+ years’ experience in product marketing, strategy, product management, consulting, or other highly cross-functional roles
- B2B experience is required
- Healthcare technology experience is preferred
- Ability to work autonomously, take ownership of priorities, and drive initiatives forward with minimal oversight
- Comfort working in a fast-paced environment, adapting to shifting priorities, and managing multiple initiatives simultaneously
- Excellent communication and collaboration skills
- Skilled in presentation development that connects concepts clearly for audiences
- Genuine interest in commercial mechanics, including positioning, packaging, and messaging choices and their impact on win rate, deal size, and ARR
- Comfortable writing narratives and pressure-testing them with data
- Ability to partner cross-functionally with internal stakeholders and lead via influence
- Openness to adopting AI tools and continuously exploring ways to improve efficiency and drive innovation while maintaining quality, security, and ethical responsibility
Benefits
Comp & perks- Discretionary annual bonus based on company and individual performance
- Comprehensive benefits package from day 1
- Medical, dental, and vision coverage
- Life insurance
- Disability coverage
- 401k with a generous company match
- Unlimited PTO
- Sick time
- Volunteer days
- Innovative, inclusive, and fun work environment
- Continuous learning and development opportunities