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Senior Paid Media Expert – Google Ads, Meta Ads
RhUbique Talents. Understand clients’ business objectives and the search terms they want to target on Google and social media platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google and Meta advertising campaigns, including keyword research, account optimization, and performance analysis. Bilingual in French and English, with strong organizational and strategic thinking skills to meet client objectives.
Highest-signal resume keywords
Google Ads ManagementMeta Advertising ManagementKeyword ResearchPerformance AnalysisBilingual (French and English)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationAccount AuditsConversion TrackingAd Performance MonitoringLanding Page Recommendations
Soft Skills
Goal-OrientedSelf-MotivatedOrganizedStrategic ThinkingClient Needs Understanding
Tools & Technologies
Google WorkspaceMicrosoft 365AI ToolsSocial Media Platforms
Certifications & Qualifications
Google Ads CertificationMeta Certification
Industry Keywords
Digital MarketingSearch Engine MarketingSocial Media AdvertisingPerformance Reporting
About the role
Key responsibilities & impact- Understand clients’ business objectives and the search terms they want to target on Google and social media platforms
- Work with industry tools and AI to prepare and optimize campaigns
- Conduct preliminary keyword research and propose options
- Perform account audits
- Prepare account and campaign structures
- Create and configure client accounts, including settings, campaigns, ads, extensions, and conversion tracking
- Monitor compliance with established budgets on a daily basis
- Regularly sort and filter search terms for Google Ads
- Optimize social media campaigns
- Regularly analyze ad and keyword performance
- Provide recommendations to improve account performance, including landing pages
- Produce performance reports
- Explain results to account managers and propose ideas to improve their performance, including other Bridge Media services
- Occasionally participate in meetings with prospective clients
- Stay up to date with best practices in the field
Requirements
What you’ll need- Vocational diploma, certificate, or master’s degree (in marketing or communications is an asset)
- 5 years of experience managing Google and Meta advertising
- Bilingual in French and English
- Good knowledge of basic computer tools: Google Workspace (Docs, Sheets, Drive) or Microsoft 365 (Word, Excel, OneDrive)
- Goal-oriented, self-motivated, autonomous, and accountable
- Leadership mindset and strategic thinking
- Organized, fast-paced, and able to prioritize effectively
- Ability to listen to, understand, and summarize client needs
- Assets: Google Ads certifications (Search, Measurement, YouTube, Shopping) and Meta certification
Benefits
Comp & perks- 100% remote work
- Job stability
- The opportunity to collaborate with growing Canadian companies
- Join a diverse and people-focused team where everyone’s contribution is valued!