Director, Product Marketing – Go-to-Market

Rhythm Energy

. Lead Product Marketing across Rhythm’s portfolio, with primary near-term ownership of the VPP product marketing and go-to-market agenda .

Posted 9/25/2026full-timeHouston • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing, Go-to-Market Strategy, and Customer Insights, with a strong focus on positioning, segmentation, and pricing strategy. Proven ability to lead cross-functional teams and influence product decisions through data-driven insights and analytics.

Highest-signal resume keywords

Product Marketing StrategyGo-to-Market PlanningCustomer Insights AnalysisPositioning and SegmentationPricing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-to-Market StrategyCustomer ResearchLifecycle MarketingCommercial StrategyAnalytical JudgmentSegmentationPricing StrategyExperimentationBusiness ROI

Soft Skills

Executive CommunicationStorytellingCross-Functional LeadershipProblem-SolvingInfluencing Without Authority

Tools & Technologies

SQLBusiness Intelligence PlatformsAI AnalyticsAdvanced Spreadsheets

Industry Keywords

Virtual Power PlantsDistributed Energy ResourcesClean EnergyClimate TechnologyFintechSaaSMarketplacesSubscription Businesses

Tech Stack

Tools & technologies

SQLGo

About the role

Key responsibilities & impact

Lead Product Marketing across Rhythm’s portfolio, with primary near-term ownership of the VPP product marketing and go-to-market agenda
Own positioning, messaging, segmentation, value propositions, competitive differentiation, and product marketing strategy across VPP, Residential, and C&I priorities
Evaluate pricing alternatives, customer propositions, and commercial tradeoffs with Product, Finance, and business leaders
Translate product capabilities and customer insights into customer experiences, launch materials, sales enablement, website content, and lifecycle communications
Lead customer research and insights to inform product strategy, positioning, messaging, pricing, prioritization, and go-to-market planning
Develop and own the VPP growth strategy and roadmap, identifying customer segments, offers, channels, and experiments
Develop end-to-end go-to-market strategies, including launch sequencing, messaging, channels, investment priorities, testing roadmaps, and success metrics
Establish a continuous learning agenda using customer feedback, research, experimentation, performance analytics, and AI
Serve as the primary marketing partner to the VPP organization and strategic Product Marketing partner to Residential and C&I leaders
Influence product roadmaps, commercialization decisions, and customer experience through insights and commercial recommendations
Define and monitor metrics across acquisition, activation, participation, retention, customer lifetime value, satisfaction, and commercial ROI
Present strategic recommendations and customer insights to Executive Leadership and key stakeholders
Build scalable Product Marketing processes, tools, playbooks, and ways of working
Help define the organizational structure and hire and develop additional Product Marketing talent as the function grows

Requirements

What you’ll need

8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
Demonstrated success launching and scaling innovative products, services, or new business lines
Strong expertise in positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning across consumer and/or business customer segments
Experience influencing product, pricing, go-to-market, and commercial decisions through customer insights, market research, analytics, and business cases
Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing tradeoffs, channel performance, segmentation, experimentation, and business ROI
Experience designing and interpreting customer research, including segmentation, pricing studies, concept testing, surveys, conjoint analysis, and experimentation
Comfortable using advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to analyze customer data, evaluate commercial scenarios, and build business cases
Excellent executive communication, storytelling, and presentation skills
Ability to simplify complex problems into clear, actionable recommendations and mobilize teams around a shared plan
Strong cross-functional leadership skills with the ability to influence without direct authority
Comfortable operating in ambiguous, fast-moving environments with a builder mindset
Experience in retail energy, Virtual Power Plants (VPP), distributed energy resources (DER), utilities, clean energy, or climate technology (nice to have)
Experience in fintech, SaaS, marketplaces, subscription businesses, or other industries with complex customer economics (nice to have)
Experience developing go-to-market strategies across both consumer and business customer segments (nice to have)
Experience building a Product Marketing capability, operating model, or team from the ground up (nice to have)
Familiarity with AI-enabled customer research, analytics, and Product Marketing workflows (nice to have)

Benefits

Comp & perks

Competitive compensation
Annual performance bonuses
Unlimited paid vacation
Premium medical coverage
Opportunities for continued professional growth
Flexible hybrid work environment