Senior Growth Manager, Web Experience, CRO

Rhythm Energy

. Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency .

Posted 10/20/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website optimization, focusing on conversion rate optimization (CRO), customer acquisition, and digital experience enhancement. Proficient in utilizing analytics tools and methodologies to drive measurable improvements in web performance and user engagement.

Highest-signal resume keywords

Website OptimizationConversion Rate Optimization (CRO)A/B TestingGA4SQL

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Website OptimizationConversion Rate Optimization (CRO)A/B TestingSQLHTMLCSSJavaScriptTechnical SEOBehavioral AnalyticsExperimentation Methodology

Soft Skills

Analytical SkillsCommercial JudgmentCross-Functional CollaborationCommunication SkillsProactive Approach

Tools & Technologies

GA4Google Tag ManagerBigQueryContentfulWebflowWordPressKameleoonOptimizelyVWOHotjar

Industry Keywords

Digital ExperienceCustomer AcquisitionConsumer SubscriptionsFintechInsuranceTelecomEnergyMarketplacesAI-Powered SearchMulti-Step Purchase

Tech Stack

Tools & technologies

BigQueryJavaScriptSQLWordPress

About the role

Key responsibilities & impact

Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency
Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences
Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities
Implement website updates, landing pages, and optimization using CMS and modern web tools
Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration
Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows
Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities
Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement
Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance
Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search
Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics
Leverage AI and automation to accelerate analysis, prototyping, testing, and execution
Partner with Growth, Design, Engineering, Analytics, and external agencies to ship improvements
Prioritize initiatives based on expected business impact, effort, and available resources
Establish performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership

Requirements

What you’ll need

7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline
Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue
Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles
Proficiency with GA4, Google Tag Manager, and web analytics
Experience with SQL, BigQuery, or similar tools
Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently
Working knowledge of HTML, CSS, JavaScript, and technical SEO
Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar
Strong analytical skills and commercial judgment
Ability to prioritize initiatives based on measurable business impact
Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution
Proactive, hands-on approach with strong cross-functional collaboration and communication skills
Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries is nice to have
Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels is nice to have
Experience working in lean teams and personally implementing improvements is nice to have

Benefits

Comp & perks

Performance-based rewards
Paid vacation
Comprehensive benefits
Professional development opportunities
Meaningful ownership of a critical growth channel
Hands-on impact on what gets built, tested, and launched
Cross-functional collaboration with Growth, Product, Design, Engineering, Analytics, and Marketing
Friendly, transparent, collaborative, and innovative culture