Retention/Email Strategist – DTC eCommerce

Right Hook Digital

. Own the retention strategy across a portfolio of 6-8 DTC brands, including flows, campaigns, segmentation, SMS, and lifecycle health .

Posted 9/29/2026full-timeRemote • United States, CanadaJuniorMid-Level💰 $75,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing retention strategies for DTC brands, leveraging data to drive measurable results in customer lifetime value and repeat purchase rates. Proficient in managing client relationships and leading cross-functional collaborations to optimize retention efforts.

Highest-signal resume keywords

Klaviyo ExperienceRetention Strategy DevelopmentClient-Facing ExperienceProject Management SkillsData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention StrategyCampaign ManagementSegmentationLifecycle MarketingData AnalysisEmail MarketingSMS MarketingPerformance ReportingClient Relationship ManagementTeam Leadership

Soft Skills

Excellent CommunicationCommercial InstinctProblem SolvingCollaborationAdaptability

Tools & Technologies

KlaviyoPostscriptHiro AnalyticsTriple Whale

Industry Keywords

DTC BrandsECommerceCustomer Lifetime ValueRepeat Purchase RateCustomer Acquisition CostContribution Margin

About the role

Key responsibilities & impact

Own the retention strategy across a portfolio of 6-8 DTC brands, including flows, campaigns, segmentation, SMS, and lifecycle health
Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
Brief and direct an email specialist and designer so execution runs without being in the weeds
Lead client relationships through monthly reporting, strategy presentations, and difficult conversations when performance dips
Connect retention work to LTV, repeat purchase rate, CAC payback, and contribution margin
Collaborate cross-functionally with paid social and Google pods on multi-channel clients
Stay ahead of platform changes, emerging tools, and effective practices in DTC retention

Requirements

What you’ll need

2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
Experience managing or directing a small team or pod
Strong project management skills - you stay ahead of deadlines and don't wait to be chased
Excellent written and verbal communication skills
SMS experience via Klaviyo or Postscript is a strong plus
Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus
A 2-minute intro video is required to be considered - applications without one will not be reviewed

Benefits

Comp & perks

A dedicated execution pod so you can stay focused on strategy
Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
Monthly training and account reviews with top DTC marketers and retention practitioners
Real upward mobility - we promote from within and are actively building this department
Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
A culture built on Kaizen, openness and candor, and genuine client-first thinking