Right Hook Digital

Ecommerce

• Own the retention strategy across a portfolio of 6-8 DTC brands, including flows, campaigns, segmentation, SMS, and lifecycle health
• Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
• Brief and direct an email specialist and designer so execution runs without being in the weeds
• Lead client relationships through monthly reporting, strategy presentations, and difficult conversations when performance dips
• Connect retention work to LTV, repeat purchase rate, CAC payback, and contribution margin
• Collaborate cross-functionally with paid social and Google pods on multi-channel clients
• Stay ahead of platform changes, emerging tools, and effective practices in DTC retention

Retention/Email Strategist – DTC eCommerce