Senior Creative Strategist – DTC, eCommerce

Right Hook Digital

. Own ad creative across a portfolio of DTC/eCommerce brands .

Posted 10/15/2026full-timeRemote • United States, CanadaSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative strategy for DTC/eCommerce brands, with a strong focus on developing and testing direct-response creative across various platforms. Capable of analyzing performance metrics to inform creative iterations and collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Performance Creative StrategyDirect-Response MarketingMeta Paid Social CreativeCreative JudgmentCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Strategy DevelopmentPerformance AnalysisAd Copy DevelopmentTesting RoadmapsMessaging FrameworksCreative BriefsCustomer PsychologyDirect-Response PrinciplesUGC AdvertisingVideo Advertising

Soft Skills

Client CollaborationCoachingIndependent WorkOwnershipCommunication

Tools & Technologies

Meta (Facebook & Instagram)TikTokYouTubePinterest

Industry Keywords

DTCECommercePerformance MarketingGrowth AgencyCreative Frameworks

About the role

Key responsibilities & impact

Own ad creative across a portfolio of DTC/eCommerce brands
Develop creative strategies and testing roadmaps aligned with client growth objectives
Analyse creative performance to identify winning concepts, diagnose underperformance and create actionable testing and iteration opportunities
Develop performance-driven concepts, angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats
Apply customer psychology and direct-response principles to address motivations, objections, awareness levels and purchase barriers
Collaborate with Growth Strategists and Media Buyers on commercial objectives, campaign performance and testing priorities
Review creative assets and provide actionable feedback to improve strategic alignment and execution
Guide and coach Visual Designers
Work directly with clients on strategy calls, content planning, shoot guidance and creative recommendations
Contribute to creative frameworks and processes for ideation, briefing, testing and learning
Work within a cross-functional Squad alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter

Requirements

What you’ll need

4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands
Strong experience developing and testing Meta (Facebook & Instagram) paid social creative
Proven track record of developing direct-response creative that contributes to measurable performance improvements
Ability to interpret performance results and turn insights into creative testing and iteration strategies
Deep understanding of direct-response marketing, including mass desires, awareness levels, market sophistication, offer positioning, customer psychology and conversion-focused messaging
Strong creative judgment across UGC, video and static advertising
Excellent copywriting and messaging instincts
Experience developing angles, hooks, scripts and ad copy
Confidence working directly with clients and cross-functional teams
Ability to work independently, manage competing priorities and take ownership of creative strategy
Bonus: experience in a performance marketing or growth agency
Bonus: experience with TikTok, YouTube and Pinterest paid social platforms
Bonus: coaching or mentoring designers, video editors or other creative team members
Bonus: contributing to creative frameworks, playbooks or process improvements

Benefits

Comp & perks

Remote-first work
Real ownership of creative strategy and direct impact on eCommerce brand growth
High-performance creative environment
Mentorship and professional development opportunities
Opportunities to contribute to the evolution of the Creative function