Senior Creative Strategist, eCommerce

Right Hook Digital

. Own ad creative across a portfolio of eCommerce brands .

Posted 11/12/2026full-timeRemote • United States, CanadaSenior💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative strategy for eCommerce brands, focusing on direct-response marketing and customer psychology to drive measurable performance improvements. Proficient in developing and testing creative concepts across various platforms, including Meta, TikTok, YouTube, and Pinterest.

Highest-signal resume keywords

Performance Creative StrategyDirect-Response MarketingMeta Paid Social Creative DevelopmentCreative Testing and IterationClient Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Strategy DevelopmentPerformance AnalysisMessaging FrameworksCreative Brief DevelopmentCustomer Psychology ApplicationDirect-Response Creative DevelopmentCreative Asset ReviewCreative Framework ContributionPerformance MarketingConversion-Focused Messaging

Soft Skills

Client CommunicationTeam CollaborationCoaching and Mentoring

Industry Keywords

ECommerceDTC BrandsGrowth AgencyCreative Testing RoadmapsVideo and Static FormatsUGCCampaign PerformanceCreative ProcessesContent PlanningCreative Recommendations

About the role

Key responsibilities & impact

Own ad creative across a portfolio of eCommerce brands
Develop creative strategy and testing roadmaps aligned with client growth objectives
Analyze creative performance to identify winning concepts and diagnose underperformance
Develop performance-driven concepts, angles, hooks, messaging frameworks, scripts and creative briefs for UGC, video, static and carousel formats
Apply customer psychology and direct-response principles to address motivations, objections, awareness levels and purchase barriers
Collaborate with Growth Strategists and Media Buyers on commercial objectives, campaign performance and testing priorities
Review creative assets and provide actionable feedback to improve quality and strategic alignment
Guide and coach Visual Designers
Work directly with clients on strategy calls, content planning, shoot guidance and creative recommendations
Contribute to creative frameworks and processes for ideation, briefing, testing and learning

Requirements

What you’ll need

4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands
Strong experience developing and testing Meta (Facebook & Instagram) paid social creative
Proven understanding of what drives performance on Meta
Proven track record of developing direct-response creative that contributes to measurable performance improvements
Ability to interpret results and turn insights into creative testing and iteration strategies
Deep understanding of direct-response marketing, customer psychology and conversion-focused messaging
Confidence working directly with clients and cross-functional teams
Experience working in a performance marketing or growth agency (bonus)
Experience developing performance creative for TikTok, YouTube and Pinterest (bonus)
Experience coaching or mentoring designers, video editors or other creative team members (bonus)
Experience contributing to creative frameworks, playbooks or process improvements (bonus)

Benefits

Comp & perks

Competitive salary: USD $75,000-$85,000 annually, depending on experience
Remote-first work
Real ownership and direct impact on eCommerce brand growth
High-performance creative environment
Mentorship and professional development opportunities
Opportunities to contribute to the evolution of the Creative function