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Senior Manager, Demand Marketing – EMEA
Rimini Street. Lead the development and execution of integrated demand generation programmes across EMEA .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated demand generation campaigns tailored for EMEA markets, with a strong focus on digital activation and collaboration with sales teams. Proficient in analyzing campaign performance and optimizing strategies to drive engagement and pipeline growth.
Highest-signal resume keywords
Integrated Demand Generation CampaignsDigital Demand GenerationMarketing Automation PlatformsProject Management SkillsB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisLead Management ProcessEmail MarketingContent SyndicationMulti-Channel Campaign DevelopmentSales EnablementClient Engagement ProgramsAccount-Based MarketingFunnel AnalysisLocalization and Regionalization
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationCollaboration with Sales TeamsProject Management
Tools & Technologies
SalesforceMarketoCRM PlatformsMarketing Automation Technology
Industry Keywords
B2B MarketingEnterprise TechnologySaaSIT ServicesEMEA Markets
About the role
Key responsibilities & impact- Lead the development and execution of integrated demand generation programmes across EMEA
- Translate global campaign strategies into effective regional programmes aligned to EMEA priorities and sales needs
- Build multi-channel campaigns across paid and owned channels, including email, digital advertising, content syndication and SDR activation
- Develop campaign journeys from awareness and engagement through qualified demand and pipeline
- Coordinate campaign activity across countries and segments
- Partner with sales and SDR teams on follow-up and progression of campaign-generated demand
- Own localisation and regionalisation of global campaigns for EMEA
- Adapt messaging, creative, offers, channel mix and campaign assets for different markets
- Drive digital activation across email, paid media, web, social, content syndication and other channels
- Partner with digital and marketing operations teams on segmentation, targeting, campaign builds, testing and optimisation
- Develop demand and engagement programmes for the existing EMEA client base
- Support cross-sell, upsell, advocacy, retention and deeper client engagement
- Align demand programmes with regional sales and SDR pipeline priorities
- Create campaign briefs and sales enablement and follow-up assets
- Measure engagement, conversions, MQLs, SALs, opportunities, pipeline contribution and progression
- Analyse campaign and channel performance, identify conversion gaps and recommend improvements
- Build reporting for EMEA marketing and sales leadership
- Maintain an integrated EMEA demand and campaign calendar
- Manage campaign priorities, timelines, dependencies and budgets
- Establish repeatable campaign frameworks and processes
- Manage external agencies and partners where required
Requirements
What you’ll need- Significant B2B marketing experience, ideally within enterprise technology, SaaS, IT services or a similarly complex B2B environment
- Strong experience developing and executing integrated demand generation campaigns
- Demonstrated experience managing campaigns across multiple countries or markets
- Proven ability to translate global campaign strategies into effective regional and local execution
- Strong understanding of digital demand generation, including email, paid media, web, nurture and content-led campaigns
- Experience working with marketing automation and CRM platforms
- Strong understanding of the B2B buyer journey and lead management process
- Ability to analyse funnel and campaign performance and translate data into decisions and actions
- Experience partnering closely with sales and SDR organisations
- Excellent project management skills with the ability to manage multiple programmes simultaneously
- Strong written and verbal communication skills
- Experience marketing enterprise technology solutions to CIO, IT, finance or other senior enterprise audiences
- Experience with account-based marketing and named-account programmes
- Experience developing client or customer marketing programmes
- Experience operating across diverse EMEA markets and languages
- Familiarity with Salesforce, Marketo or comparable CRM and marketing automation technology
Benefits
Comp & perks- Compensation, bonuses, and benefits to match the skills of top-performing team members
- Diverse and inclusive work environment
- Equal Employment Opportunity Employer