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Senior Paid Media Manager
Ringover France. Develop a Paid Media program that generates qualified business opportunities and connects investment to business results .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Paid Media and Performance Marketing, with a strong focus on B2B SaaS environments. Proficient in campaign management, analytics, and cross-functional collaboration to drive business results.
Highest-signal resume keywords
Paid Media ManagementB2B SaaS ExperienceCampaign OptimizationAnalytics Tools ProficiencyHubSpot and Salesforce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid MediaPerformance MarketingCampaign ManagementBudget AllocationData AnalysisConversion OptimizationLead QualificationCreative Brief DevelopmentAdvertising Platform ManagementA/B Testing
Soft Skills
Creative JudgmentCross-Functional CollaborationCommunication Skills
Tools & Technologies
Google AdsBing AdsLinkedIn AdsMeta AdsHubSpotSalesforce
Industry Keywords
B2BSaaSLead GenerationBuyer JourneyAccount-Based Marketing (ABM)
About the role
Key responsibilities & impact- Develop a Paid Media program that generates qualified business opportunities and connects investment to business results
- Audit existing campaigns, results, tracking, and organizational setup
- Define a Paid Media roadmap by market, audience, and objective
- Manage budget allocation, spend tracking, forecasting, and reinvestment
- Establish briefs, launches, quality controls, performance reviews, and knowledge-sharing processes
- Coordinate the agency and senior freelancer, challenge their recommendations, and track results
- Create, manage, and optimize campaigns across Google, Bing, LinkedIn, and Meta
- Test new channels and formats, including ChatGPT Ads and Uber Ads
- Adapt campaigns to each stage of the buyer journey
- Build Paid Media activations supporting ABM, events, content, and priority opportunities
- Improve landing pages and conversion journeys
- Translate customer insights, Sales feedback, and product value propositions into advertising angles
- Develop creative briefs and collaborate with Content, Design, Video, and Product Marketing teams
- Organize tests of messaging, offers, visuals, and formats
- Ensure reliable campaign tracking across advertising platforms, HubSpot, and Salesforce
- Analyze the journey from investment to qualified demos, opportunities, and revenue
- Build decision-oriented reporting
- Establish a feedback loop with Sales on lead quality and progression
- Identify and resolve barriers related to lead qualification, routing, and follow-up
- Contribute to forecasting and present recommendations to management
Requirements
What you’ll need- Proven experience in Paid Media or Performance Marketing, ideally 5 years or more
- Significant experience in B2B SaaS
- Experience structuring and developing a Paid Media function
- Ability to work directly in advertising platforms, launch campaigns, analyze issues, and implement adjustments
- Strong understanding of business objectives and ability to connect acquisition metrics with opportunity quality, conversions, and acquisition cost
- Creative judgment to evaluate value propositions, challenge messaging, and contribute to the production of effective assets
- Strong data skills and rigor when working with analytics tools, tracking, and CRM data
- Experience with HubSpot and Salesforce is particularly valuable
- Ability to drive cross-functional initiatives forward and clarify responsibilities
- Comfortable working in both French and English in an international environment
Benefits
Comp & perks- Premium health insurance fully covered by the company
- Moka.care: confidential access to coaches and psychologists
- ClassPass: hundreds of classes and gyms funded by Ringover
- Remote work, plus a monthly allowance and home-office budget (chair and monitor)
- Sustainable mobility allowance of up to €700 per year
- 50% reimbursement of the Navigo pass or a fuel allowance, depending on your mode of transportation
- Meal vouchers plus access to the company cafeteria
- Five fully paid “Sick Child” days per year for children up to age 12
- Ringover Academy and internal AI training programs