Brand Strategist

Risepoint

. Develop positioning, voice, and messaging for a portfolio of university partners.

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and integrated marketing, with a strong ability to develop creative briefs and messaging frameworks. Proficient in collaborating cross-functionally and utilizing AI tools for research and content creation.

Highest-signal resume keywords

Brand Strategy DevelopmentCreative Brief WritingSEO FamiliarityCampaign Production KnowledgeMulti-Brand Portfolio Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningMessaging DevelopmentCompetitive ResearchData SynthesisCampaign Analysis

Soft Skills

Strong Writing SkillsCollaborationPresentation SkillsProblem-Solving

Tools & Technologies

AI ToolsEmail MarketingPaid SocialSMS Campaigns

Certifications & Qualifications

Master's Degree in MarketingMaster's Degree in Communications

Industry Keywords

Integrated MarketingHigher EducationBrand ToolkitsVoice Guidelines

About the role

Key responsibilities & impact

Develop positioning, voice, and messaging for a portfolio of university partners.
Package partner brand strategy into brand kits and keep them current as AEO evolves.
Translate marketing briefs into creative briefs for paid social, email, SMS, and flyer campaigns, including approved copy and messaging.
Develop differentiated positioning and messaging for 50+ assigned schools using competitive research.
Hand briefs to the external creative agency and internal channel marketing teams.
Present at campaign kickoffs.
Review campaign results and incorporate learnings into subsequent briefs and partner voice guidelines.
Partner with Research & Insights and Community Engagement teams to maintain student personas and partner insights.
Collaborate cross-functionally with SEO, Paid Media, Lifecycle, and Integrated Marketing.
Support teammates with positioning and messaging challenges and review briefs when requested.
Use AI tools daily to research, draft, and scale brief and brand kit work.
Report to the Sr. Brand Strategist and operate as a lead-level individual contributor with minimal day-to-day direction.

Requirements

What you’ll need

5–7 years in brand strategy, brand planning, or integrated marketing, with a track record of owning accounts independently; agency or multi-account experience a plus.
Hands-on experience writing creative briefs that designers, writers, or an external agency executed from.
Strong writing and synthesis skills: able to turn research, data, and stakeholder input into a clear, usable brief.
Familiarity with answer engine optimization (AEO), or a strong grasp of SEO and how brand content surfaces in search results and AI answers.
Master’s degree in Marketing, Communications, or a related field is great to have.
Experience working across a multi-brand or multi-client portfolio (agency, franchise, or higher ed) is great to have.
Working knowledge of paid social, email/SMS, and campaign production processes is great to have.
Experience building or maintaining brand toolkits, voice guidelines, or messaging frameworks is great to have.

Benefits

Comp & perks

Full-time employment
Equal-opportunity employer
Diverse and inclusive workforce