Director, Media Innovation – New Models

Risepoint

. Drive measurable improvements in CPA and L:E by identifying, testing, and scaling innovative media channels, advertising models, and tactics .

Posted 9/24/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep media and performance expertise with a strong understanding of the evolving media ecosystem, measurement, and innovative advertising models. Capable of driving strategic partnerships, educating stakeholders, and optimizing processes through AI and automation.

Highest-signal resume keywords

Media Performance ExpertiseInnovation and ExperimentationStrategic Judgment and InfluenceEmerging Media and Technology ExpertiseSupplier Negotiation and Partnerships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Data AnalysisExperiment DesignOutcome-Based Advertising ModelsMedia Supplier EvaluationProcess OptimizationAI Capability DevelopmentMeasurement FrameworksAdvertising ModelsMarketplace IntelligenceTest Design

Soft Skills

Strategic InfluenceCross-Functional CollaborationStakeholder EducationChange ManagementCommunication

Tools & Technologies

AI TechnologiesAd TechAutomation ToolsMeasurement ApproachesMedia Execution Platforms

Industry Keywords

Media EcosystemAcquisition BusinessSupplier RelationshipsMarketplace DevelopmentsConsumer Behavior

About the role

Key responsibilities & impact

Drive measurable improvements in CPA and L:E by identifying, testing, and scaling innovative media channels, advertising models, and tactics
Build the innovation roadmap using performance data, marketplace developments, platform changes, competitive activity, emerging technologies, and partnerships
Design and lead disciplined experiments with hypotheses, success metrics, investment requirements, test designs, decision criteria, and incremental-value measurement
Explore and validate new outcome-based advertising models
Establish rigorous media supplier evaluation and recommendations based on strategic fit, differentiation, performance, economics, data, measurement, scalability, and risk
Maintain marketplace intelligence on platforms, emerging channels, technologies, AI, privacy, measurement, suppliers, and consumer behavior
Define affiliate strategy, playbooks, partner selection, operations, and effectiveness monitoring
Educate Media Directors, pods, and stakeholders through forums, communications, and learning opportunities
Create playbooks, business cases, measurement frameworks, supplier relationships, and implementation guidance to scale successful innovations
Establish criteria for ending underperforming tests or supplier relationships
Strengthen organizational capability and reduce dependence on any single agency, platform, or supplier
Improve process efficiency by 20%+ through AI, automation, and process optimization
Establish automation, governance, SOPs, and operating models supporting media execution, transformation, and increased media in-housing
Build AI capability and adoption across the organization

Requirements

What you’ll need

Deep media and performance expertise with a strong understanding of the evolving media ecosystem, measurement, and the levers that drive acquisition and business outcomes
Proven innovation and experimentation track record, including identifying new channels, ad models, technologies, and suppliers; designing rigorous tests; and scaling what works
Strong strategic judgment and influence, with the ability to independently evaluate agencies and suppliers, translate marketplace complexity into action, and drive change through Media Directors and cross-functional teams without direct ownership
Broad industry perspective, ideally combining agency and client-side experience and/or experience in complex, high-consideration acquisition businesses
Emerging media and technology expertise, including hands-on experience with AI, ad tech, new measurement approaches, and evolving advertising models
Commercial and thought-leadership experience, including supplier negotiations, strategic partnerships, marketplace POV development, and educating senior leaders and teams