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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in territory management, lead generation, and partnership development within the healthcare and education sectors. Proficient in utilizing CRM tools and marketing campaigns to enhance brand awareness and achieve recruitment goals.
Highest-signal resume keywords
Bachelor's DegreeSales ExperienceBusiness DevelopmentCRM Tools ProficiencyLead Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationTerritory ManagementData OrganizationReporting SkillsBrand Promotion
Soft Skills
Organizational SkillsTime ManagementSelf-MotivationVerbal CommunicationWritten Communication
Tools & Technologies
Microsoft ApplicationsSalesforce
Industry Keywords
Healthcare IndustryB2B SalesRecruitmentNetworkingMarketing Campaigns
About the role
Key responsibilities & impact- Market Fitchburg State University’s online advanced healthcare and business degree programs to community college students and healthcare professionals
- Develop and manage a territory to increase brand awareness and interest
- Achieve monthly lead goals by organizing and facilitating 15 recruiting events per month
- Attend regional and state conferences to network, generate leads, and establish relationships
- Meet with community college and healthcare leaders to establish partnerships and gain recruitment access
- Introduce and leverage marketing campaigns and establish new partnerships to expand the territory
- Use social media tools to expand recruiting efforts and promote university program offerings
- Monitor regional and national programmatic and workforce trends
- Communicate trends and program information to internal and external stakeholders
- Attend relevant conferences and recruitment events
- Manage territory performance against leads, events, partnerships, B2B meetings, and recruitment events
Requirements
What you’ll need- Bachelor’s degree required
- Minimum of 2 years of sales, field sales, business development, or healthcare industry-related experience
- Highly competent organizational and time management skills
- Demonstrated ability to work independently and be self-motivated to achieve monthly/quarterly KPIs
- Results-oriented with strong verbal and written communication skills
- Proficient with Microsoft applications
- Ability to successfully manage a large geographic area
- Must reside in New Hampshire, Maine, Vermont, or Massachusetts
- Ability to travel throughout the assigned territory
- Basic reporting and data organization skills
- Familiarity with CRM tools such as Salesforce
- Experience with brand promotion and lead generation activities
- Minimum 75% domestic travel required
- Preferred: 2 years of experience in business development, B2B sales, healthcare sales, or a healthcare-related industry