Paid Media Manager

Risepoint

. Support day-to-day agency management across paid search, display/programmatic, paid social, and affiliate channels .

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies across various channels, including paid search, display, and social media, while effectively analyzing performance metrics to drive data-informed decisions. Proven ability to maintain stakeholder relationships and achieve enrollment goals within budget constraints.

Highest-signal resume keywords

Paid Media StrategyKPI AnalysisBudget ManagementHigher Education ExperienceStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchDisplay AdvertisingProgrammatic AdvertisingPaid SocialAffiliate MarketingCampaign Performance AnalysisData-Driven Decision MakingBudget TrackingKPI DefinitionFull-Funnel Marketing Strategies

Soft Skills

Collaborative AttitudeProblem SolvingFlexibilityTeamworkCommunication

Industry Keywords

Higher EducationEnrollment MetricsMedia ManagementLead GenerationApplication GoalsCost Per Acquisition (CPA)Lifetime Value to Customer Acquisition Cost (LTV:CAC)Marketing FunnelPerformance OptimizationIntegrated Marketing

About the role

Key responsibilities & impact

Support day-to-day agency management across paid search, display/programmatic, paid social, and affiliate channels
Monitor and optimize performance across the marketing and enrollment funnel, including engagement, lead, application, and enrollment metrics
Track and analyze KPIs to support data-driven decisions and continuous improvement
Support paid media strategy and execution across 10–12 small/medium university partner accounts
Analyze campaign performance and translate findings into actionable insights and recommendations
Manage quarterly and annual media budgets
Monitor media spend and pacing
Maintain relationships with internal and external stakeholders, including the integrated marketing team, agency, and ad platforms
Serve as point of contact for assigned partners and internal teams
Communicate performance updates, strategy shifts, and optimization opportunities
Act as a subject matter resource for paid media best practices
Achieve annual lead, application, and enrollment goals; meet LTV:CAC targets; and spend quarterly budgets within +/- 3% of goal
Expand full-funnel marketing strategies, including paid social and video, and decrease year-over-year CPA
Automate, consolidate, and standardize processes where possible
Establish and follow clear work plans

Requirements

What you’ll need

Bachelor’s degree in business, marketing, communications or a related field
Combined 3–5 years of Higher Education paid media experience at the Media Manager and/or Media Specialist level
Interest in and enthusiasm for the Higher Education industry
Positive collaborative attitude and sense of teamwork
Ability to solve problems and work mostly independently
Ability to hit required deadlines and demonstrate flexibility as partner and organization priorities evolve
Data-driven business orientation to define KPIs, build business cases and quantify value of projects (great to have)
Master’s degree in business, marketing, communications or a related field (great to have)

Benefits

Comp & perks

Equal-opportunity employer
Diverse and inclusive workforce