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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in implementing SEO strategies, including on-page optimization, technical SEO, and content marketing, while effectively collaborating with cross-functional teams to enhance organic performance across multiple websites.
Highest-signal resume keywords
On-Page SEOTechnical SEOContent MarketingSEO Performance MeasurementUser Experience Evaluation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO ImplementationMetadata OptimizationContent Structure EnhancementKeyword AlignmentContent AuditsInternal LinkingOrganic Performance MonitoringAnalytics ReportingOptimization Standards MaintenanceAI-Driven Search Considerations
Soft Skills
Strong Written CommunicationVerbal CommunicationCollaboration
Tools & Technologies
SEO PlatformsAnalytics Tools
Industry Keywords
Higher EducationMulti-Brand Ecosystems
About the role
Key responsibilities & impact- Implement SEO/AEO recommendations across assigned university partner websites, focusing on on-page optimization, website launches, content marketing, and technical SEO
- Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand
- Implement metadata optimization, internal linking, content structure enhancements, and keyword alignment
- Identify technical SEO issues, validate fixes, and collaborate with engineering or platform teams
- Review parent .EDU properties to identify user experience improvements and internal cross-linking opportunities
- Monitor organic performance trends and support reporting on traffic, rankings, and leads
- Collaborate with SEO managers and cross-functional partners to deliver recommendations accurately and on schedule
- Maintain documentation, workflows, and optimization standards across a complex, multi-site portfolio
Requirements
What you’ll need- 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
- Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
- Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
- Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms
- Familiarity with SEO considerations for AI-driven, generative, or answer-based search experience
- Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
- Experience working in higher education, or similarly complex, multi-brand ecosystems
Benefits
Comp & perks- Equal-opportunity employer
- Diverse and inclusive workforce