Senior Director, Martech Product Management

Risepoint

. Own the funnel from first touch to enrolled student, with targets for inquiry, application and enrollment conversion across partner programs .

Posted 10/15/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on digital marketing, MarTech platforms, and conversion optimization. Proven ability to lead teams, drive strategic initiatives, and implement AI-driven solutions in multi-brand environments.

Highest-signal resume keywords

Product Management ExperienceDigital Marketing ExpertiseMarTech Platform KnowledgeTeam LeadershipAI and Automation Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion OptimizationFunnel Performance ImprovementWebsite OptimizationLifecycle MarketingMarketing MeasurementAgile Delivery FrameworksData EnrichmentIdentity ResolutionSEOAEO

Soft Skills

Problem-SolvingStrong CommunicationExecutive PresenceHigh-Ownership ApproachInfluencing Decisions

Tools & Technologies

Salesforce Marketing CloudCDPCMSDXPMarketing AutomationTagging and MeasurementDigital MediaCROAI ToolsDAM

Industry Keywords

Higher EducationEnrollment MarketingLead GenerationMulti-Brand PlatformsMulti-Tenant Environments

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the funnel from first touch to enrolled student, with targets for inquiry, application and enrollment conversion across partner programs
Configure and build capabilities across DXP/CMS, CDP, tagging and measurement, Salesforce Marketing Cloud and Salesforce
Use funnel data, test results and student insight to prioritize conversion improvements
Build a testing practice with CRO, SEO/AEO, Digital Media and Lifecycle Marketing teams
Improve visibility in AI-driven search and answer engines as well as traditional search
Redesign content, creative, campaign, website, SEO/AEO and reporting workflows around AI and automation
Set measurable goals for speed to market, cost and capacity, and report progress
Design a scalable multi-brand, multi-tenant platform and operating model
Lead DXP/CMS migration across 80+ university partner websites
Coordinate systems integrators and internal engineering from discovery through implementation
Evaluate, select and drive adoption of MarTech and AI tools, including CDP, SFMC, identity resolution and data enrichment
Set product vision, strategy and multi-quarter roadmap for the MarTech portfolio
Lead and coach product managers measured on outcomes
Run lean ways of working with fast discovery, small bets, short cycles and clear decisions
Build trust with Marketing, Data and Engineering leaders and influence decisions with data and executive communication
Keep current with digital marketing, AI and MarTech developments

Requirements

What you’ll need

8+ years of product management experience, including time in a startup, high-growth or similarly fast-moving environment where product owned business results
Broad, hands-on expertise across digital marketing, including paid media, SEO, AEO, website and conversion optimization, lifecycle and CRM marketing, and marketing measurement
Track record of improving conversion and funnel performance through product and platform work, with quantifiable results
Deep working knowledge of MarTech platforms: CMS/DXP, DAM, CDP, tagging and measurement, marketing automation and CRM
Experience leading and developing a team of product managers/owners
Strong problem-solving skills; ability to break down ambiguous problems, form a clear point of view and act on incomplete information
Type A, high-ownership approach; tenacious and willing to push boundaries
Hands-on experience applying AI and automation to marketing workflows
Experience building platforms for multi-brand or multi-tenant environments
Experience with maximizing outcomes in AEO/GEO for AI-tool searches
Experience leading complex multi-vendor or SI-led implementations and platform migrations
Background in higher education, enrollment marketing or other lead generation businesses
Strong communication and executive presence
Familiarity with agile delivery frameworks and defining PM/PO/TPM role structures

Benefits

Comp & perks

Equal-opportunity employer
Diverse and inclusive workforce