Senior Healthcare Employer Marketing Manager

Risepoint

. Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against business objectives.

Posted 9/23/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing, Employer Engagement, and Healthcare Workforce Development, with a strong ability to translate complex concepts into compelling content. Proven track record in leading cross-functional workstreams and executing integrated marketing strategies that drive measurable outcomes.

Highest-signal resume keywords

B2B MarketingEmployer EngagementHealthcare Workforce DevelopmentContent DevelopmentCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingMarket ResearchPerformance MeasurementCampaign ManagementData AnalysisStrategic PlanningSales EnablementEvent MarketingGo-To-Market StrategyExecutive Communication

Soft Skills

Exceptional WritingAnalytical JudgmentIndependent Decision-MakingProblem SolvingCollaboration

Tools & Technologies

Content LibrariesCampaign DashboardsSales Enablement SystemsResearch RepositoriesMarketing Automation Tools

Industry Keywords

Healthcare MarketingWorkforce DevelopmentB2B MarketingEmployer-Facing ContentHealthcare EmployersClinical EducationTalent Pipeline SolutionsExecutive EngagementField MarketingMatrixed Organization

About the role

Key responsibilities & impact

Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against business objectives.
Develop and manage integrated employer go-to-market plans across campaigns, field marketing, conferences, events, thought leadership, executive engagement, content, and sales enablement.
Determine employer marketing priorities and recommend resource allocation based on research, field intelligence, pipeline needs, market opportunity, and growth priorities.
Define employer audiences, priority decision-makers, workforce challenges, value propositions, proof points, and calls to action.
Establish operating rhythms, calendars, deliverables, cross-functional dependencies, performance reporting, and optimization processes.
Own marketing activation for priority healthcare employer pursuits.
Set governance standards for employer-facing content and sales enablement.
Lead employer-facing content development across campaigns, executive briefs, presentations, proposals, case studies, thought leadership, web content, social media, webinars, and related channels.
Own conference and engagement marketing, including activation plans, messaging, presentations, collateral, lead capture, executive engagement, and post-event follow-through.
Lead Healthcare Employer Research and Insights and synthesize intelligence into go-to-market, deal development, messaging, and solution recommendations.
Partner with Healthcare Workforce Partnerships and Business Development leaders on priority employer opportunities.
Lead cross-functional workstreams across Healthcare Solutions, Business Development, Product, Academic Strategy, Marketing, Brand, Finance, Legal, and Operations.
Build and maintain dashboards, opportunity briefs, content calendars, decision logs, campaign reporting, and operating tools.
Translate healthcare workforce solutions into clear employer-relevant positioning and messaging.
Measure and optimize employer engagement, qualified leads, pipeline influence, opportunity progression, content adoption, and partnership outcomes.
Maintain a governed library of research, source materials, employer-facing assets, presentations, proof points, and reusable resources.
Exercise independent judgment, resolve execution issues, manage competing priorities, escalate material risks, and ensure reliable delivery.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, Strategy, Operations, or a related field; advanced degree preferred.
Six or more years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, consulting, or a related field.
Exceptional writing, editing, and executive communication skills.
Ability to translate complex healthcare, workforce, product, and business concepts into compelling employer-facing content.
Experience independently owning a substantial B2B marketing, go-to-market, field marketing, employer engagement, or comparable business workstream with accountability for measurable outcomes.
Ability to lead complex cross-functional workstreams and drive execution across matrixed teams without direct authority.
Strong research, analytical, and commercial judgment.
Ability to translate market intelligence, employer needs, workforce trends, pipeline signals, and performance data into priorities, decisions, and practical recommendations.
Ability to operate independently, manage competing priorities, exercise sound judgment, identify and resolve risks, and move work from planning through measurable execution.
Experience working with hospitals, health systems, healthcare employers, workforce leaders, HR leaders, clinical education leaders, or healthcare executive audiences is preferred.
Experience with healthcare workforce development, nursing, allied health, medical imaging, behavioral health, apprenticeships, train-to-hire models, employee education benefits, or talent pipeline solutions is preferred.
Experience developing content for conferences, executive events, email campaigns, social media, websites, webinars, thought leadership, and enterprise sales pursuits is preferred.
Experience partnering with Brand, Product, Marketing, Business Development, and senior leaders in a matrixed organization is preferred.
Experience maintaining content libraries, research repositories, campaign calendars, dashboards, or sales enablement systems in a distributed or remote environment is preferred.

Benefits

Comp & perks

Equal-opportunity employer
Diverse and inclusive workforce
Remote work arrangement