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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing execution, partner account management, and performance optimization, with a strong focus on analytics and cross-functional collaboration. Proven ability to lead projects and initiatives in higher education marketing environments while ensuring compliance and alignment with brand standards.
Highest-signal resume keywords
Integrated Marketing ExecutionCross-Functional CollaborationPerformance OptimizationDigital Marketing FluencyAccount Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AnalyticsCampaign ExecutionPerformance ReportingLead GenerationEnrollment MarketingProject ManagementBudget ManagementAsset OptimizationRisk IdentificationTesting and Optimization
Soft Skills
LeadershipCommunicationCollaborationStrategic PlanningProblem Solving
Tools & Technologies
SalesforceTableauWorkfrontEmail Marketing PlatformsSEO Tools
Industry Keywords
Higher EducationEnrollment MarketingClient Account ManagementMarketing ComplianceBrand Standards
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own day-to-day execution and full-funnel performance for assigned university partners
- Serve as the primary internal and external contact for campaign execution, asset reviews, approvals, and performance updates
- Translate integrated marketing and portfolio strategies into actionable execution plans
- Monitor, analyze, and report funnel performance across leads, applications, enrollments, and retention
- Identify risks and optimization opportunities
- Lead performance optimizations and testing with analytics, channel, creative, and SSC teams
- Support Directors and Senior Directors in strategic planning, escalations, and partner reviews
- Act as a stretch leader in the Director’s absence, ensuring continuity of execution and reporting
- Lead cross-functional workstreams, pilots, or pod-level initiatives
- Provide informal leadership and guidance to Managers and Specialists
- Manage new program launches by coordinating intake, campaign setup, and cross-functional communication
- Ensure marketing assets align with partner brand standards, value propositions, and compliance requirements
- Develop partner-specific acumen and apply research and insights to strategy and asset optimization
- Help manage marketing-related budgets and deliver contractual commitments on fee-for-service engagements
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or related field
- 5–7+ years of experience in integrated marketing, account management, or campaign execution
- Demonstrated success managing partner or client accounts with measurable outcomes
- Strong analytical, execution, and cross-functional collaboration skills
- Experience in higher education or enrollment marketing environments
- Experience leading cross-functional projects, pilots, and initiatives
- Advanced digital marketing fluency across paid media, SEO, email, and analytics
- Familiarity with Salesforce, Tableau, Workfront, or similar marketing platforms