Senior Manager, Partner Brand Strategy

Risepoint

. Lead the Partner Brand Strategy workstream for Risepoint’s portfolio of 100+ university partners .

Posted 10/26/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Brand Strategy, including developing brand positioning, messaging, and architecture across multiple brands. Proven ability to lead teams, manage cross-functional alignment, and utilize insights to enhance brand practices.

Highest-signal resume keywords

Brand Strategy LeadershipBrand Positioning DevelopmentTeam ManagementResearch And Insights SkillsAEO Measurement Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ArchitectureMessaging DevelopmentCompetitive Landscape MappingStudent Persona BuildingFirst-Party Data AnalysisAEO KnowledgeCreative Brief DevelopmentBrand Kit CreationCampaign Insights UtilizationCross-Functional Collaboration

Soft Skills

LeadershipCommunicationCollaborationStrategic ThinkingProblem-Solving

Tools & Technologies

AI ToolsCreative Agency Management

Certifications & Qualifications

Master's Degree In MarketingMaster's Degree In Communications

Industry Keywords

Multi-Brand PortfolioIntegrated MarketingContent StrategySEOPaid Media

About the role

Key responsibilities & impact

Lead the Partner Brand Strategy workstream for Risepoint’s portfolio of 100+ university partners
Establish intake, prioritization, positioning and messaging standards, brand kit frameworks, creative brief standards, and scalable ways of working
Lead a team of Brand Strategists, set priorities, and allocate resources across partners and initiatives
Own the brief pipeline and translate marketing briefs into creative briefs with approved copy and messaging
Develop differentiated brand positioning and messaging grounded in competitive landscape mapping
Identify portfolio-wide brand opportunities and use campaign, AEO, and performance insights to improve Brand Strategy practices
Lead cross-functional alignment with Integrated Marketing, Content Strategy, SEO/AEO, Paid Media, Lifecycle, and Digital Experience
Build and maintain partner brand kits covering positioning, voice, proof points, and AEO guidelines
Partner with Content Strategy to inform content briefs, editorial priorities, and AEO content
Build student personas and collaborate with Research & Insights and Community Engagement
Set the working rhythm with the external creative agency
Lead complex, high-impact brand initiatives and serve as the senior escalation point
Brief creative and content teams on larger brand campaigns
Use AI tools and workflows to scale the team’s work

Requirements

What you’ll need

6–8 years as a brand strategist or brand planner
Experience leading a team and building or scaling a practice
Experience developing brand positioning, messaging, and brand architecture across multiple brands or accounts
Strong research and insights skills
Ability to build student personas and turn first-party data into a clear brand narrative
Working knowledge of answer engine optimization (AEO)
Master's degree in Marketing, Communications, or a related field preferred
Agency background or experience managing work through an external agency preferred
Experience working across a multi-brand or multi-client portfolio preferred
Hands-on experience building AEO measurement or content programs preferred
Experience building brand kits or toolkits preferred

Benefits

Comp & perks

Full-time employment
Equal-opportunity employer
Diverse and inclusive workforce