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Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Plan, set up, and launch CRM campaigns, bonuses, and promotional mechanics
- Build player segments and personalized communications across different lifecycle stages
- Analyze campaign performance, validate data, and turn insights into improvements for future launches
- Work with Excel and Tableau for segmentation, reporting, and CRM analysis
- Test, optimize, and automate CRM communication flows
- Participate in campaign planning, budgeting, and prioritization
- Review campaign content and set tasks for the content team
- Manage multiple parallel launches and ad hoc requests in a fast-paced environment
Requirements
What you’ll need- 2+ years of hands-on CRM experience, preferably in iGaming
- Strong understanding of bonus mechanics, segmentation, lifecycle communication, and retention
- Strong analytical skills and confidence working with large datasets
- Good Excel skills
- Experience with Tableau will be a plus
- Experience with CRM platforms and campaign setup
- Ability to understand both how CRM activities are launched and the business logic behind them
- Strong attention to detail and ability to manage multiple priorities
- Intermediate English
- Analytical and data-driven mindset
- High level of ownership and independence
- Ability to work effectively with large volumes of information
- Proactive approach and adaptability in a dynamic environment
Benefits
Comp & perks- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage