FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, launching, and managing Facebook and Instagram advertising campaigns, with a strong focus on performance metrics such as CPA, CPC, and ROAS. Proficient in utilizing Meta Ads Manager and analytics tools to optimize campaign profitability and drive actionable insights.
Highest-signal resume keywords
Facebook / Meta Media Buyer ExperienceMeta Ads Manager ProficiencyCampaign Optimization PrinciplesAnalytical MindsetBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CPACPCCPMCTRROASRetention MetricsA/B TestingData AnalysisPerformance ReportingAttribution Models
Soft Skills
Attention to DetailOwnershipSelf-DisciplineCommunication SkillsCollaboration
Tools & Technologies
Meta Ads ManagerFacebook PixelConversions APIGoogle AnalyticsExcelGoogle Sheets
Industry Keywords
Performance MarketingAffiliate MarketingCreative Performance AnalysisCampaign ProfitabilityGEO Targeting
About the role
Key responsibilities & impact- Plan, launch, manage, and scale Facebook and Instagram advertising campaigns across different GEOs and audiences
- Develop and test targeting strategies using behavioral, demographic, interest-based, and custom audiences
- Monitor and optimize CPA, CPC, CPM, CTR, ROAS, Retention, and other relevant KPIs
- Identify scaling opportunities and improve campaign profitability and ROI
- Manage advertising budgets and allocate spend efficiently across campaigns, GEOs, audiences, and creatives
- Analyze creative performance and collaborate with the Creative Team on concepts, hypotheses, and data-based briefs
- Run structured A/B tests across creatives, audiences, placements, and campaign setups
- Use Meta Ads Manager, Facebook Pixel, Conversions API, and analytics tools for tracking and attribution
- Prepare performance reports, identify trends and bottlenecks, and translate data into actionable recommendations
- Stay current with Meta advertising updates, formats, policies, and performance marketing trends
- Work closely with creative and marketing teams throughout the campaign lifecycle
Requirements
What you’ll need- Proven hands-on experience as a Facebook / Meta Media Buyer, preferably in performance marketing, affiliate marketing, or an agency environment
- Strong understanding of Meta Ads ecosystem and campaign optimization principles
- Solid knowledge of CPA, CPC, CPM, CTR, ROAS, and Retention metrics
- Strong analytical mindset and ability to make decisions based on performance data
- Advanced knowledge of Excel / Google Sheets
- Hands-on experience with Meta Ads Manager, Facebook Pixel, Conversions API, and web analytics tools such as Google Analytics
- Experience analyzing creative performance and translating insights into clear briefs for designers and copywriters
- Ability to independently manage budgets and prioritize campaigns based on performance
- Strong attention to detail, ownership, and self-discipline
- Good communication skills and ability to collaborate effectively with cross-functional teams
- Nice to have: experience scaling campaigns across multiple GEOs
- Nice to have: experience working with high advertising budgets
- Nice to have: understanding of attribution models and tracking infrastructure
- Nice to have: experience in highly competitive performance-driven verticals
Benefits
Comp & perks- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- Massage