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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outside sales with a strong track record of meeting sales targets, effective account management, and the ability to develop strategic plans for territory growth. Proficient in utilizing Salesforce CRM for customer relationship management and skilled in delivering customized solutions through presentations.
Highest-signal resume keywords
Outside Sales ExperienceSalesforce CRM ProficiencyNegotiation SkillsPresentation SkillsQuota-Driven Sales
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Target AchievementAccount ManagementCold CallingStrategic PlanningCustomer Relationship Management
Soft Skills
Strong Work EthicIntegrityCommunication SkillsStrategic ThinkingRelationship Building
Certifications & Qualifications
Valid Driver’s License
Industry Keywords
Agricultural EquipmentIndustrial EquipmentConstruction EquipmentField SalesAuction Participation
About the role
Key responsibilities & impact- Reporting to the Regional Sales Director
- Contribute individually and as part of the team to achieving quarterly and annual targets
- Proactively prospect and make cold calls to new potential customers within the assigned territory
- Effectively manage accounts in the existing customer base
- Sell all of Ritchie Bros.’ multichannel solutions within the assigned territory
- Close and grow sales through new business and support existing business by building personal and professional customer relationships
- Develop the assigned territory by creating and maintaining the strategic plan and regularly using Salesforce CRM
- Understand customers’ specific needs and provide customized solutions through presentations
- Collaborate with internal stakeholders to negotiate and close agreements
- Participate in 5 to 7 auctions in the region
- Travel with overnight stays approximately 5–8 days per month to cover the territory and prepare for auctions
- Work primarily from a home office and on the road
Requirements
What you’ll need- 5 to 10 years of experience in a structured outside/field sales role, with a proven track record of consistently meeting or exceeding sales targets
- Ability to travel 2–3 days per week to cover the territory, as well as up to one week several times per year to attend auctions and training
- Valid driver’s license with a clean driving record
- Experience and knowledge of the agricultural, industrial, and construction equipment industries preferred
- Strong presentation, strategic thinking, negotiation, and closing skills
- Motivated by the continuous and sustained pursuit of new business
- Competitive while maintaining integrity
- Strong work ethic
- Experience in quota-driven sales required
- Excellent communication and presentation skills
- Able to build and maintain authentic customer relationships
Benefits
Comp & perks- Base salary plus uncapped performance-based bonuses
- Comprehensive medical and dental benefits
- 401(k) and Employee Stock Ownership Plan, both with company matching/contributions
- Company vehicle
- Laptop
- Smartphone
- Expense account
- Ongoing training
- Professional development
- Tuition reimbursement program
- Paid holidays
- Generous PTO package