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Rithum

Account-Based Marketing Manager

Rithum

. Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and demand generation programs .

Posted 10/26/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $155,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing account-based marketing strategies, leveraging data insights and AI tools to optimize engagement and conversion rates. Proven ability to collaborate with sales leadership and cross-functional teams to drive pipeline growth and account expansion in B2B environments.

Highest-signal resume keywords
Account-Based Marketing (ABM)B2B Marketing ExperienceSales Collaboration in SaaSExperience with 6sense or DemandbaseAI Tools for Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Account TargetingPipeline Development StrategiesCampaign Performance AnalysisMulti-Channel Marketing ExecutionUpsell and Cross-Sell CampaignsEngagement Data AnalysisPersonalization StrategiesBudget ManagementVendor ManagementMarketing Technology Proficiency
Soft Skills
Strong CommunicationCollaboration SkillsProject Management
Tools & Technologies
MarketoSalesforce6senseDemandbaseChatGPTMicrosoft CopilotClaude
Industry Keywords
B2B MarketingSaaSTechnology EnvironmentsEnterprise AccountsHigh-Growth Organizations

About the role

Key responsibilities & impact
  • Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and demand generation programs
  • Identify and prioritize target accounts and buying groups with Sales leadership and account teams
  • Design personalized one-to-one and one-to-few engagement strategies
  • Align regional ABM execution with global priorities and messaging in partnership with EMEA and Global Demand Generation
  • Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events
  • Create account-specific experiences to increase engagement, accelerate opportunities, and improve conversion rates
  • Support account expansion through targeted upsell and cross-sell campaigns
  • Partner with Customer Marketing, Field Marketing, and Events on upsell and cross-sell programs
  • Own the ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget
  • Serve as a strategic marketing partner to Sales leadership and account teams
  • Use account insights, intent signals, and engagement data to inform account strategies and sales actions
  • Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate execution and measurement
  • Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics
  • Analyze engagement trends and campaign effectiveness to identify optimization opportunities
  • Apply AI to improve account targeting, personalization, and campaign decisions

Requirements

What you’ll need
  • 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives
  • Experience partnering with Sales teams in SaaS or technology environments
  • Experience supporting multiple geographies, business units, and product lines
  • Experience with 6sense, Demandbase, or another technology platform used for ABM
  • Experience with Marketo, Salesforce, or similar marketing technologies
  • Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making
  • 8+ years of marketing experience preferred
  • Bachelor's degree in Marketing, Business, Communications, or related field preferred
  • Experience supporting enterprise or strategic account programs preferred
  • Experience within high-growth SaaS or technology organizations preferred
  • Strong understanding of account targeting, buying-group engagement, and pipeline development strategies preferred
  • Strong communication, collaboration, and project management skills preferred

Benefits

Comp & perks
  • Discretionary bonus of 12% of annual base salary
  • Medical, dental and vision benefits with company HSA contributions, starting on Day 1
  • 6% 401(k) match
  • 20 days of Paid Time Off
  • 9 Company-Paid holidays
  • 2 paid floating holidays
  • 7 paid sick days
  • 2 Wellness days
  • 1 Paid Volunteer Day
  • PTO increases to 22 days at 3 years of service and 25 days at 5 years
  • 12 weeks primary caregiver leave
  • 4 weeks secondary caregiver leave
  • Accident, critical illness, and hospital indemnity insurance
  • Pet insurance
  • Legal assistance and identity theft insurance plans
  • Life insurance at 2x salary
  • Access to the Calm app and Employee Assistance Program
  • $65/month remote work stipend for internet
  • Culture and team-building activities
  • Tuition assistance
  • Career development opportunities
  • Charitable contribution match up to $250 per year
  • Remote-first working conditions
  • Comprehensive benefits and wellness plans
  • Industry-competitive compensation and total rewards benefits