Senior Growth Marketing Manager

Rithum

. Spearhead digital advertising strategy and execute performance marketing plans focused on B2B Google search engine marketing (PPC) .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $130,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Google Search Engine Marketing and digital advertising strategies, with a strong focus on performance marketing, campaign optimization, and data-driven decision-making. Proficient in leveraging analytics tools and AI technologies to enhance advertising effectiveness and ROI.

Highest-signal resume keywords

B2B Google Search Engine MarketingDigital Advertising StrategyGoogle Ads ManagementPerformance Marketing AnalysisAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign ManagementPerformance OptimizationKeyword ResearchA/B TestingData Analysis

Soft Skills

CollaborationCommunicationStrategic Thinking

Tools & Technologies

Google AnalyticsGoogle Tag ManagerSalesforceLooker StudioTableau

Industry Keywords

Digital AdvertisingGrowth MarketingReal-Time BiddingROI MaximizationAudience Analysis

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Spearhead digital advertising strategy and execute performance marketing plans focused on B2B Google search engine marketing (PPC)
Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis
Execute and manage PPC and display paid media plans on a real-time bidding platform
Monitor and optimize advertising budgets to maximize ROI
Develop paid-media content strategy with content teams and/or agencies
Manage Google Ads and other search platforms
Monitor keyword bids, budget caps, impression share, quality score, audience lists, and account metrics
Create large keyword lists aligned with SEM strategy
Monitor CTR, conversion rate, CPA, ROAS, and lifetime value, taking action to improve performance
Conduct A/B and multivariate testing of ads, messaging, and targeting
Identify optimization opportunities across targeting, creative, bidding strategies, and landing pages
Perform deep-dive analyses and recommend digital marketing improvements
Build analytics dashboards and prepare weekly, monthly, and quarterly reports and presentations
Collaborate with creative, product, and analytics teams
Manage external agencies, vendors, and partners
Embed AI into campaign planning, audience analysis, creative testing, and reporting
Track industry trends and incorporate innovative growth-marketing strategies

Requirements

What you’ll need

8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets
Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels
Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager
Proficiency using Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights
Experience measuring and monitoring brand search keyword campaigns versus non-brand search campaigns
Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making
Up to 10% travel required

Benefits

Comp & perks

Medical, dental and vision benefits with affordable health care plans and company HSA contributions, starting on Day 1
6% 401(k) match
20 days of Paid Time Off
9 Company-Paid holidays
2 paid floating holidays
7 paid sick days
2 Wellness days
1 Paid Volunteer Day
PTO increases to 22 days at 3 years of service and 25 days at 5 years
12 weeks primary caregiver leave
4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance equal to 2x salary
Calm app access
Employee Assistance Program
$65/month remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year
Discretionary bonus of 12% of annual base salary
Comprehensive benefits package and total rewards benefits
Remote-first working conditions
Generous time off and wellness days