Senior Growth Marketing Manager

Rithum

. Spearhead Rithum’s digital advertising strategy and execute performance marketing plans focused on B2B Google search engine marketing (PPC) .

Posted 10/26/2026full-timeRemote • United StatesSenior💰 $130,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Google Search Engine Marketing (PPC) and digital advertising strategies, with a strong focus on performance marketing, client acquisition, and ROI optimization. Proficient in leveraging analytics tools and AI technologies to drive data-driven decision-making and campaign effectiveness.

Highest-signal resume keywords

B2B Google Search Engine Marketing (PPC)Digital Advertising StrategyGoogle Ads ManagementGoogle Analytics ProficiencyAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationKeyword AnalysisA/B TestingData AnalysisBudget ManagementContent Strategy DevelopmentClient Acquisition StrategiesROI MeasurementGrowth Marketing

Soft Skills

Cross-Functional CollaborationCreative Problem-SolvingStrong CommunicationProject ManagementAnalytical Mindset

Tools & Technologies

Google AdsFacebook AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerSalesforceLooker StudioTableauDomoAI Tools

Industry Keywords

Digital AdvertisingB2B MarketingGrowth Marketing TrendsSaaS EnvironmentPerformance TargetsClient Behaviors

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Spearhead Rithum’s digital advertising strategy and execute performance marketing plans focused on B2B Google search engine marketing (PPC)
Drive efficient client acquisition, revenue growth, and ROI targets
Manage digital advertising campaigns end to end, including planning, implementation, execution, optimization, and performance analysis
Execute and manage paid media plans for PPC and display on a real-time bidding platform
Monitor and optimize advertising budgets
Develop paid-media content strategy with the content team and/or agency
Manage daily Google Ads and other search-platform account responsibilities
Monitor keyword bids, budget caps, impression share, quality score, audience lists, and key account metrics
Create large keyword lists aligned with the overall SEM strategy
Monitor KPIs including click-through rate, conversion rate, cost per acquisition, return on ad spend, and lifetime value
Conduct A/B and multivariate testing of ad variations, messaging, and targeting parameters
Identify optimization opportunities across audience targeting, ad creative, bidding strategies, and landing pages
Conduct deep-dive analyses and recommend improvements to digital marketing strategies and tactics
Build digital marketing analytics dashboards and prepare weekly, monthly, and quarterly reports and presentations
Collaborate with creative, product, and analytics teams
Manage relationships with external agencies, vendors, and partners
Embed AI into campaign planning, audience analysis, creative testing, and reporting
Share effective AI prompts and workflows across teams
Stay informed about growth-marketing trends, best practices, and emerging technologies

Requirements

What you’ll need

8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, driving measurable results against ROI targets
Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels
Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager
Proficiency using Excel, Salesforce, Looker Studio, Tableau, or Domo to drive business insights
Experience measuring and monitoring brand search keyword campaigns versus non-brand search campaigns
Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making
Up to 10% travel required
Preferred: 10+ years of experience in digital advertising, growth marketing, or a related field
Preferred: experience in a high-growth SaaS or technology environment, with deep knowledge of B2B client behaviors and growth marketing trends
Preferred: experience creating targeted lists in Salesforce and leveraging 6sense
Preferred: analytical mindset and data-driven decision-making
Preferred: project management skills and ability to manage multiple projects simultaneously
Preferred: strong communication and cross-functional collaboration skills
Preferred: creative problem-solving mindset with a track record of meeting or exceeding performance targets and KPIs

Benefits

Comp & perks

Medical, dental and vision benefits with affordable health care plans and company HSA contributions, starting on Day 1
6% 401(k) match
20 days of Paid Time Off
9 Company-Paid holidays
2 paid floating holidays
7 paid sick days
2 Wellness days
1 Paid Volunteer Day
PTO increases to 22 days at 3 years of service and 25 days at 5 years
12 weeks primary caregiver leave
4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance at 2x salary
Calm app access
Employee Assistance Program
$65/month remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year
Discretionary bonus of 12% of annual base salary
Remote-first working conditions
Industry-competitive compensation and total rewards benefits