Access & Growth System Director

Riverside Health

. Develop enterprise consumer access, digital experience and service line marketing strategy aligned with Riverside’s growth, access and system performance goals .

Posted 10/28/2026full-timeRemote • Virginia • United StatesLead💰 $123,700 - $179,350 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading enterprise-level consumer access and digital experience strategies, with a strong focus on service line marketing and growth. Proficient in managing budgets, resources, and performance metrics to drive continuous improvement and achieve organizational goals.

Highest-signal resume keywords

Consumer Access StrategyDigital Experience ManagementService Line MarketingSEO and AEO PerformanceLeadership and Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer AccessDigital ExperienceService-Line MarketingGrowth StrategySEOAEOData AnalysisKPI MonitoringBudget ManagementCampaign Evaluation

Soft Skills

Operational JudgmentCross-Functional LeadershipCoaching and DevelopmentResource ManagementCommunication

Tools & Technologies

EpicPCCCRMMyChartOnline SchedulingCall Center Integration

Industry Keywords

Health Care AdministrationIntegrated Channel StrategyDigital ContentSocial MediaReputation Management

About the role

Key responsibilities & impact

Develop enterprise consumer access, digital experience and service line marketing strategy aligned with Riverside’s growth, access and system performance goals
Establish an integrated service line marketing model prioritizing core growth service lines and Lifelong Health
Advise executive leaders on consumer access, digital experience and service line growth strategy
Lead cross-functional workgroups and partner with iCare, Riverside Medical Group, service line, digital, access and operational leaders
Manage consumer access, digital experience and service line marketing budgets, internal resources and external agency investments
Oversee website strategy, content governance, SEO, AEO and GEO performance
Lead AI-driven discovery strategy and ensure accurate, trustworthy website content and provider data
Direct consumer access strategy across Epic, PCC, CRM, MyChart, online scheduling and call center integration
Monitor access performance measures and drive continuous improvement
Lead service line marketing partners and guide strategies for growth service lines and Lifelong Health
Set new patient growth and market share goals and monitor performance against benchmarks
Integrate paid, owned and earned media plans with brand standards and consumer access strategy
Partner with clinical, operational, compliance, legal, HR and data stakeholders on access, growth, governance and reporting
Define and monitor KPIs for consumer access, digital experience, SEO, AEO, GEO and service line growth
Evaluate campaign and digital initiative ROI and adjust resource allocation
Provide leadership, coaching and development for direct reports and matrixed service line marketing partners

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, Health Care Administration or related field (Required)
Master's degree preferred
5–6 years of progressive leadership experience (Required)
8–10 years of progressive experience across consumer access, direct-to-consumer strategy, health care operations, digital experience, service-line marketing, growth or related disciplines (Required)
Demonstrated experience developing and leading enterprise-level consumer access, digital experience, service-line marketing or growth strategies
Experience in a complex, matrixed or multi-site organization
Strong operational judgment, including experience managing priorities, resources, budgets, timelines and competing demands
Knowledge of digital content, social media, SEO, reputation management and integrated channel strategy
Ability to use data, audience insights and performance measures to evaluate communications effectiveness and support continuous improvement