Product Marketing Manager

Riverside Insights

. Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the K-12 education sector, focusing on developing effective messaging and sales enablement tools. Proven ability to conduct market analysis and synthesize insights to drive customer engagement and retention strategies.

Highest-signal resume keywords

Product Marketing ExperienceK-12 Education Market KnowledgeMarket Research SynthesisExceptional Writing SkillsBehavioral & Mental Health Assessments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisSales Enablement Materials DevelopmentMessaging Strategy DevelopmentCustomer Engagement StrategiesGo-To-Market StrategyPitch Deck CreationVoice of the Customer InsightsMulti-lingual Learners PositioningBehavioral & Mental Health MessagingAssessment Experience

Soft Skills

Attention to DetailStakeholder CommunicationCross-Team Collaboration

Certifications & Qualifications

Bachelor’s Degree or Equivalent Experience

Industry Keywords

K-12 EducationSales GrowthCustomer RetentionMarketing-Qualified LeadsDESSA

About the role

Key responsibilities & impact

Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal
Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities
Create and deliver sales enablement tools, including pitch decks and one-pagers
Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies
Craft and regularly update messaging and positioning strategies in line with market demands
Develop and execute customer engagement and retention strategies to reduce churn
Partner with campaign marketing to enhance customer communications and engagement campaigns
Work with product managers to develop go-to-market strategies for new product and feature launches
Build strategic campaign messaging and assets to increase marketing-qualified leads (MQLs) year over year
Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML)
Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market
Proven ability to synthesize market research into cross-team, actionable insights
Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure
Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas
Experience with Assessments strongly preferred
Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred
Remote
Up to 15% travel for off-site team meetings
May require stationary positions (sitting or standing) for extended periods.

Benefits

Comp & perks

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid long-term disability
Paid Parental Leave
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
33 days of company paid time off
Quarterly Focus Days
Flexible work arrangements
Tuition Reimbursement Program
Company orientation and 30, 60, 90 Day Onboarding