Riverside Insights

Product Marketing

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal
• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities
• Create and deliver sales enablement tools, including pitch decks and one-pagers
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies
• Craft and regularly update messaging and positioning strategies in line with market demands
• Develop and execute customer engagement and retention strategies to reduce churn
• Partner with campaign marketing to enhance customer communications and engagement campaigns
• Work with product managers to develop go-to-market strategies for new product and feature launches
• Build strategic campaign messaging and assets to increase marketing-qualified leads (MQLs) year over year
• Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML)
• Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA

Product Marketing Manager

Product Manager

• Own and sequence the 24-month content roadmap for the Potential & Placement portfolio
• Lead discovery and blueprint strategy for the Iowa Assessments and other portfolio product lines
• Investigate emerging placement measures and build business cases for new roadmap additions
• Partner with Platform Product Management team to define requirements for every new content integration
• Oversee CogAT assessment build execution and new-version product launch materials
• Maintain product documentation accuracy and review customer-facing messaging
• Own the QA/UAT process for every new content integration
• Serve as product owner for content workstreams in sprint planning and backlog refinement
• Manage relationships and thought leadership with the CogAT, Iowa, and easyCBM author groups
• Partner with Research, Reach, and Product leadership on content and platform requirements and feed customer insights directly into broader Reach build and roadmap
• Monitor usage data and compile customer findings to define existing and new product use cases

Assessment Content Product Manager

Research Coordinator

• Build and maintain a pipeline of study participants across Riverside's product lines, serving as their primary point of contact from outreach through study completion.
• Prepare and maintain IRB submissions, renewals, and consent documentation to ensure studies meet human subjects protection requirements.
• Support end-to-end logistics of applied research studies, including scheduling, data collection, and participant follow-up.
• Contribute to research outputs and summaries that translate study findings into validity evidence for Riverside's products.
• Track eligibility and process participant stipend disbursements accurately and on time.
• Conduct literature reviews and contribute to conference submissions, presentations, and other knowledge-sharing resources.
• Assist with user acceptability testing and quality control processes for new and updated assessments.
• Collaborate with the Research team and cross-functional partners in Customer Success and Marketing.
• Report to the Senior Research Associate.

Product Designer

• Lead the end-to-end design of Riverside's Reach platform and next generation of portfolio assessments, including CogAT and Iowa Assessments
• Establish the UX framework, interaction patterns, and design system for a new 0-to-1 product
• Define personas, journey maps, information architecture, and navigation models
• Lead user research and discovery with students, educators, administrators, and internal stakeholders
• Translate research findings into user flows, task flows, and interaction models
• Build wireframes and interactive prototypes for user and stakeholder testing
• Turn assessment data into actionable score reports, dashboards, and configuration screens
• Design onboarding and in-product guidance for educators and administrators
• Establish and track UX success metrics, including task success and usability scores
• Build and maintain a scalable design system and component library
• Own high-fidelity visual design across the product
• Design accessible, responsive interfaces compliant with WCAG standards
• Design print and PDF layouts for reports and assessment materials
• Partner with Engineering on design specifications, developer handoff, and design QA
• Report to the Product Director and collaborate with Engineering, Product Management, Psychometrics, and Content teams
• Support, iterate, and expand the Reach design system and UX after launch as assessments and features are added

UX/UI Designer

Account Manager

• Build and lead a sales enablement function from the ground up
• Work directly with senior sales leaders to define effective sales enablement practices
• Elicit and codify the sales motion for each product family, including positioning, competitive differentiation, and pricing
• Keep sales motions current as products and pricing evolve
• Design and deliver rep enablement in formats that build readiness effectively
• Maintain living references reps can use mid-deal
• Build a training efficacy framework and secure sales leadership agreement on its thresholds
• Build a field adherence framework tied to quota attainment, win rate, and cycle time
• Report quarter-over-quarter progress toward reps tracking to quota
• Run a recurring enablement performance cadence for sales leadership
• Convert data into specific recommendations and track committed actions to completion
• Hire, coach, and set clear scorecards for a small enablement team
• Partner closely with sales leadership and Product
• Manage one direct report

Product Marketing Manager

Assessment Content Product Manager

Research Coordinator

UX/UI Designer

Senior Manager – Partnership Enablement