VP, Digital Strategy

RKD Group

. Set and guide the strategic vision for digital marketing programs across the agency's custom program .

Posted 10/31/2026full-timeRemote • Texas • United StatesLead💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing data-driven digital marketing strategies that drive fundraising growth and audience engagement. Proven ability to lead teams, mentor talent, and align digital efforts with client goals across various platforms.

Highest-signal resume keywords

Digital Marketing StrategyFundraising GrowthAudience DevelopmentLeadership SkillsAnalytics Platforms

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Direct Response FundraisingCampaign PlanningCross-Channel IntegrationSegmentation StrategyPerformance ProjectionsEmail MarketingSMS MarketingPaid SocialSearch MarketingContent Strategy

Soft Skills

Exceptional LeadershipCommunication SkillsTeam-Building Skills

Tools & Technologies

Google AnalyticsCRM ToolsFundraising Platforms

Industry Keywords

Nonprofit LeadershipDigital StrategyAudience SegmentationMarket OpportunityBehavioral Data

About the role

Key responsibilities & impact

Set and guide the strategic vision for digital marketing programs across the agency's custom program
Own the development of data-driven, insight-led digital strategies for fundraising growth, audience engagement, and innovation at scale
Lead senior strategists and directors
Ensure digital efforts align with client goals, channel performance, and market opportunity
Work with Digital Operations, Account Management, Creative, Analytics, and Media leaders to ensure seamless execution and measurable value
Lead the agency's digital strategic planning function
Establish frameworks for campaign strategy development, audience planning, and channel selection
Monitor industry trends, platform changes, and emerging technologies
Mentor and scale a team of strategists and digital thinkers
Drive talent development and succession planning
Serve as senior strategic lead for high-priority clients
Develop digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations
Guide strategy briefs, strategic program plans, and performance projections across email, SMS, paid media, website, SEO, and other platforms
Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders
Collaborate with Digital, Analytics, Media, Creative, and Pod Delivery Managers to drive ROI
Participate in strategic planning sessions, QBRs, and new business development initiatives
Use behavioral, transactional, and campaign performance data to inform recommendations
Champion test-and-learn approaches for audience targeting, creative direction, donor journeys, and conversion optimization
Develop case studies and thought leadership, including webinars, blog posts, and participation in industry studies
Perform other assigned responsibilities

Requirements

What you’ll need

Bachelor's degree required
Master's degree or equivalent experience in digital strategy, marketing, or nonprofit leadership preferred
10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context
Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration
Strong experience with digital platforms, including email, SMS, paid social, search, programmatic, and content/web strategy
Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy
Proven record of driving digital revenue growth and strategic innovation for clients
Skilled in analytics platforms such as Google Analytics, CRM tools, and fundraising platforms
Exceptional leadership, communication, and team-building skills
Willingness to work across verticals, including faith-based clients
Ability to travel approximately 25%
No sponsorships available for this position

Benefits

Comp & perks

Full range of benefits
Competitive compensation commensurate with experience
Remote-first work arrangement