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Ro

Associate Manager – Offline Marketing

Ro

. Own and optimize Ro’s Audio and YouTube campaigns across conditions, managing media plans, budgets, and performance against acquisition targets .

Posted 10/14/2026full-timeNew York City • New York • United StatesMid-Level💰 $103,700 - $120,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing and optimizing Audio and YouTube campaigns, with a strong focus on performance marketing, partnership development, and creative strategy. Proficient in analyzing media performance and utilizing marketing analytics tools to drive acquisition and growth.

Highest-signal resume keywords
Performance MarketingMedia Planning/BuyingPartnership DevelopmentCampaign ManagementMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign OptimizationA/B TestingMedia EconomicsCreative DevelopmentBudget ManagementAttribution AnalysisPerformance MetricsProject ManagementAudience AnalysisGrowth Marketing
Soft Skills
Strong CommunicationCross-Functional CollaborationPrioritization SkillsAdaptabilityRelationship Management
Tools & Technologies
LookerMixpanelHexPodscribeAI Platforms
Industry Keywords
Audio CampaignsYouTube MarketingCreator PartnershipsOffline Acquisition ChannelsMedia Landscape

About the role

Key responsibilities & impact
  • Own and optimize Ro’s Audio and YouTube campaigns across conditions, managing media plans, budgets, and performance against acquisition targets
  • Identify high-potential talent and partnership opportunities across podcasts, YouTube, and the broader creator landscape
  • Evaluate and structure partnership opportunities based on media economics, audience fit, historical performance, usage rights, creative potential, and expected value
  • Develop a partnership pipeline and testing roadmap
  • Manage relationships with Audio and YouTube agencies and external partners
  • Monitor campaign and partner performance and recommend where to scale, extend, optimize, or exit partnerships
  • Partner with Paid Social and Creative teams to extend endorser content into performance assets
  • Help shape creative strategy, scripts, reads, concepts, and future content
  • Analyze media and creative performance and provide insights and recommendations
  • Own campaign launches, creative briefing, script refreshes, compliance reviews, reporting, and budget management
  • Develop understanding of Audio and YouTube measurement and attribution
  • Monitor the evolving Audio, YouTube, and creator landscape, including talent, competitors, platform trends, and partnership opportunities
  • Report to the Senior Manager, Offline Marketing
  • Collaborate with agency partners, Creative, Legal, Product Marketing, Engineering, and Medical teams

Requirements

What you’ll need
  • 3–5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or a related field
  • Experience managing or supporting scaled acquisition programs within a marketing program with budgets of $3M+/month
  • Experience across Audio, YouTube, creator partnerships, TV/CTV, or other Offline acquisition channels
  • Genuine interest in creators, endorsers, podcasts, YouTube, and the broader media landscape
  • Strong performance-marketing instincts and comfort using CAC, response rate, and conversion performance metrics
  • Expertise using qualitative and quantitative information for decision-making
  • Experience running A/B, multivariate, and geo tests
  • Familiarity with attribution approaches for offline channels
  • Experience managing external agencies, media partners, creators, or other external stakeholders
  • Experience with creative development and production workflows
  • Strong project-management and prioritization skills
  • Ability to manage multiple campaigns and partners simultaneously
  • Comfort working cross-functionally in a fast-paced environment and navigating ambiguity
  • Strong written and verbal communication skills
  • Experience with marketing analytics and reporting tools such as Looker, Mixpanel, Hex, or similar platforms preferred
  • Experience with Audio attribution platforms such as Podscribe and AI platforms such as Claude is a plus

Benefits

Comp & perks
  • Competitive equity package
  • Benefits package
  • Flexible work arrangements
  • In-person collaborations throughout the year for employees outside the tri-state area