Director, Integrated Marketing

. Own integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and high-priority launches .

Posted 9/21/2026full-timeNew York City • New York • United StatesLead💰 $175,000 - $211,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing strategy and execution, with a strong focus on leading cross-channel consumer campaigns and collaborating with diverse teams to drive impactful brand moments and product launches.

Highest-signal resume keywords

Integrated Marketing StrategyCross-Channel Campaign LeadershipConsumer Marketing ExperienceCross-Functional Team CoordinationOperational Instincts

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ArchitectureAudience Insights TranslationCreative Concept MaximizationPerformance Learning ApplicationCampaign Planning Approaches

Soft Skills

Exceptional Cross-Functional LeadershipStrong Consumer JudgmentAttention to DetailLow EgoHigh Ownership

Industry Keywords

DTC MarketingDigital Native BusinessBrand MarketingConsumer CampaignsPaid, Owned, Earned Channels

About the role

Key responsibilities & impact

Own integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and high-priority launches
Translate campaign objectives, audience insights, product claims, and creative concepts into integrated strategies across paid, owned, and earned channels
Identify opportunities to maximize creative concepts across channels
Build campaign architecture, including channel roles, key moments, sequencing, dependencies, and integration
Maintain a cohesive consumer experience across touchpoints
Serve as the accountable marketing lead for assigned campaigns
Coordinate Brand, Product Marketing, Growth, Communications, and other cross-functional teams
Establish priorities, roles, decision points, dependencies, timelines, and operating rhythms
Anticipate risks and resolve cross-functional blockers
Develop repeatable integrated campaign planning approaches
Create feedback loops after launches and apply performance learnings to future campaigns
Personally drive campaigns from strategy through execution
Lead through influence and bring structure to complex initiatives

Requirements

What you’ll need

10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related roles
Experience within a high-growth consumer, DTC, or digitally native business
Track record of personally leading large, cross-channel consumer campaigns from strategy through launch
Experience orchestrating campaigns across paid, owned, and earned channels
Strong consumer and creative judgment
Experience partnering with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM teams
Exceptional cross-functional leadership
Strong operational instincts and attention to detail
Experience operating in a lean, fast-moving organization
Low ego and high ownership

Benefits

Comp & perks

Competitive equity package
Benefits package
Flexible work arrangements supporting work anywhere in the United States
In-person collaborations throughout the year for employees outside the tri-state area
Equal opportunity employment
Reasonable accommodations during the application and interview process