Legal Counsel II, Advertising & Claims Counsel

. Assess, evaluate, and review advertising to ensure claims are truthful, accurate, non-misleading, and adequately supported by appropriate evidence .

Posted 11/5/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $170,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in evaluating and substantiating advertising claims for FDA- and FTC-regulated products, with strong analytical and communication skills to navigate complex regulatory environments. Proven ability to collaborate across teams and translate legal insights into actionable strategies.

Highest-signal resume keywords

Juris Doctor (JD)5+ Years Experience in FDA/FTC Product ClaimsFTC Advertising Substantiation StandardsAnalytical and Research SkillsStrong Communication and Interpersonal Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Claim SubstantiationScientific Evidence EvaluationRegulatory Risk AssessmentAdvertising ReviewLegal ComplianceStatistical AnalysisConsumer Perception ResearchProduct TestingDocumentation ManagementAdvertising Trends Analysis

Soft Skills

Exceptional Analytical SkillsStrong Communication SkillsInterpersonal SkillsBusiness-Oriented MindsetAdaptability

Certifications & Qualifications

Active State Bar Membership

Industry Keywords

FTC RegulationsFDA RegulationsTelehealth IndustryConsumer False Advertising LitigationLanham ActNAD ProceedingsInfluencer AdvertisingComparative AdvertisingMisleading Net ImpressionPricing Laws

About the role

Key responsibilities & impact

Assess, evaluate, and review advertising to ensure claims are truthful, accurate, non-misleading, and adequately supported by appropriate evidence
Serve as an internal subject matter expert on FTC and FDA advertising and marketing issues related to health products
Review and advise on product claims and claim substantiation, including scientific studies, clinical data, consumer perception research, product testing, and other supporting evidence
Sit on Ro’s collaborative medical-legal-regulatory-marketing review team to support advertising review
Assess legal and regulatory risk associated with proposed claims and recommend revisions, qualifications, or additional substantiation
Collaborate with Regulatory, Clinical, Growth, and Marketing teams on strategic initiatives and advertising campaigns
Provide guidance on claims across websites, social media, podcasts, billboards, and TV
Stay current on FDA and FTC regulations, state laws, industry advertising trends, enforcement actions, and relevant litigation
Maintain documentation of claim reviews, supporting evidence, and substantiation assessments

Requirements

What you’ll need

Juris Doctor (JD) from an accredited law school
Active member in good standing of a state bar association
5+ years of experience advising on product claims and claim substantiation of FDA- or FTC-regulated products
Demonstrated experience evaluating scientific and clinical evidence to substantiate advertising claims, including assessing study design, endpoints, statistical findings, and the extent to which evidence supports proposed consumer-facing claims
Strong knowledge of FTC advertising substantiation standards, including express and implied claims, competent and reliable scientific evidence, comparative advertising, misleading net impression, influencer advertising, and pricing laws
Familiarity with FTC enforcement actions, Lanham Act challenges, consumer false advertising litigation, and NAD proceedings
Exceptional analytical, research, and writing skills
Strong communication and interpersonal skills, with the ability to build relationships across all levels of the organization
Business-oriented mindset with the ability to translate legal advice into practical solutions
Adaptable and able to thrive in a fast-paced, dynamic environment
Self-starter with the ability to manage multiple projects simultaneously and meet deadlines
Passion for the telehealth industry and a desire to make a meaningful impact

Benefits

Comp & perks

Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing stipend
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, and fitness
Competitive equity package