Senior Publicist

Roadway Moving

. Own the national earned media strategy from angle through placement and amplification .

Posted 9/16/2026full-timeRemote • United StatesSenior💰 $7,000 - $10,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in earned media strategy, relationship building with media professionals, and securing impactful media placements. Proficient in writing executive-level messaging and utilizing media databases and social listening tools to enhance brand visibility.

Highest-signal resume keywords

Earned Media StrategyMedia RelationsStrong Writing SkillsRelationship Building with JournalistsFluency with Media Databases

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PublicityMedia PlacementPitchesNews JudgmentExecutive-Level Messaging

Soft Skills

PersistenceAdaptability

Tools & Technologies

AI ToolsMedia DatabasesSocial Listening ToolsReputation Monitoring Tools

Industry Keywords

High-Growth Consumer BrandsFounder-Led CompaniesReal EstateLuxury ServicesSportsEntertainmentHospitalityMajor Media MarketNew York

About the role

Key responsibilities & impact

Own the national earned media strategy from angle through placement and amplification
Build relationships across business, consumer, real estate, lifestyle, design, sports, entertainment, and culture media
Secure interviews, features, expert commentary, broadcast coverage, and contributed content
Shape the founder narrative around company growth, standards, and people
Run an annual media calendar tied to business milestones, seasonal moments, and new markets
Establish local authority in each expansion market
Identify proprietary company data and insights that create differentiated stories
Monitor coverage and report weekly on pipeline, wins, and next steps
Work directly with the SVP of Marketing and Founder and CEO

Requirements

What you’ll need

5 to 8+ years in publicity, earned media, or media relations
Personally secured media placements and the pitches behind them
Existing relationships with journalists who take your call
Strong news judgment
Persistence and ability to adapt pitches
Strong writing and executive-level messaging
Fluency with AI, media databases, social listening, and reputation monitoring tools
Comfort in a founder-led business where ideas move quickly
Experience in a major media market, especially New York
Current relationships with national reporters and editors
Comfort with the pace of a major media market
Preferred background in high-growth consumer brands, founder-led companies, real estate, luxury services, sports, entertainment, or hospitality

Benefits

Comp & perks

Training that prepares employees for the role
Managers who coach rather than only assign
Clear paths to grow
Trust with real work early
Equal investment and care for teams across the United States and internationally