Manager, Integrated Marketing

Robert Half

. Develop and execute integrated marketing strategy and annual marketing planning for an assigned priority audience .

Posted 11/3/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $104,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing strategy, audience segmentation, and campaign development, with a strong focus on performance measurement and optimization. Proven ability to lead cross-functional teams and influence stakeholders while managing marketing initiatives in a B2B environment.

Highest-signal resume keywords

Integrated Marketing PlanningAudience SegmentationCampaign DevelopmentMarketing MeasurementCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated MarketingDemand GenerationGo-To-Market StrategyAudience MarketingCampaign MarketingMarketing OptimizationBusiness AcumenTeam ManagementStakeholder InfluenceMarketing Analytics

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationRelationship BuildingCollaborative Working StyleEmotional Intelligence

Tools & Technologies

Marketing Planning ToolsCampaign Management ToolsCRM PlatformsMarketing Technology PlatformsMarketing Analytics ToolsMicrosoft Office SuiteAI CapabilitiesMarTech Capabilities

Industry Keywords

B2B MarketingProfessional ServicesConsultingStaffingTechnology

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop and execute integrated marketing strategy and annual marketing planning for an assigned priority audience
Develop audience plans reflecting seasonal and cyclical demand, buyer and candidate needs, competitive dynamics, practice-group priorities, and revenue opportunities
Translate business objectives into integrated marketing programs, campaigns, activation plans, and growth initiatives
Serve as the primary marketing partner for assigned Executive Directors on audience strategy, planning, campaign priorities, growth opportunities, and performance
Recommend audience priorities, campaign sequencing, resource needs, and marketing investments
Ensure audience insights inform campaign planning, content priorities, creative direction, channel activation, and marketing activation
Lead planning and orchestration of integrated marketing programs, campaigns, and initiatives across channels and teams
Develop program and campaign briefs defining audience, objectives, insights, activation strategy, channel roles, offers, timing, measurement, and deliverables
Lead cross-functional collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other partners
Support campaign governance, decision-making, prioritization, and optimization
Monitor performance, evaluate ROI, identify insights, and optimize programs through a test-and-learn approach
Manage, coach, and develop one Senior Marketing Manager or Marketing Manager
Align practice-group marketing, audience activation, marketing activation, and one-to-one marketing tools with audience strategy
Oversee development of customer-facing marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific resources
Gather and synthesize field and stakeholder feedback to improve strategies, performance, adoption, and market relevance
Build partnerships across Marketing, business leadership, Communications, and Executive Director teams
Champion audience-centric, field-informed, performance-driven marketing throughout the organization
Provide timely feedback, address concerns, and manage difficult conversations with emotional intelligence, fairness, and consistency

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field required
5+ years of progressive marketing experience
2+ years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines
Experience developing audience, segment, industry, or customer-focused marketing plans or programs
Experience leading cross-functional marketing initiatives and influencing stakeholders
Experience managing direct reports or leading professional contributors preferred
B2B, professional services, staffing, consulting, technology, or similar experience preferred
Integrated marketing planning and execution
Audience segmentation and planning
Go-to-market planning
Campaign development and orchestration
Audience activation and marketing activation
Marketing measurement and optimization
Business acumen and prioritization
Team management and coaching
Stakeholder influence
Cross-functional collaboration and change management
Strong written and verbal communication
Ability to influence without authority in a matrixed organization
Strong relationship building with Executive Directors, business leadership, Marketing, Communications, and cross-functional stakeholders
Ability to simplify complex issues and align teams around priorities
Collaborative, solutions-oriented working style
Proficiency with marketing planning and campaign management tools
Experience with CRM and marketing technology platforms
Experience with marketing analytics and reporting tools
Proficiency with Microsoft Office Suite and Copilot
Ability to use AI and MarTech capabilities to improve planning, workflows, measurement, and marketing effectiveness
Successful completion of a background check is required as a condition of employment

Benefits

Comp & perks

Discretionary annual bonus
Group health insurance benefits: medical, vision, and dental
FSA and HSA healthcare accounts
Life and accident insurance
Adoption and fertility assistance
Paid parental leave of up to 6 weeks
Short-term and long-term disability
Paid time off for vacation, personal needs, and sick time
Up to 17 days of Choice Time Off (CTO) per calendar year for new hires, prorated based on hours worked
Up to 11 paid holidays per calendar year
401(k) savings and investment plan or deferred compensation plan, if eligible
Employer match of 100% on the first 3% of contributions for eligible employees
Reasonable accommodation assistance during the application process