Regional Marketing Manager – Contract

Robert Half

. Own annual and quarterly marketing strategy and growth plans for assigned markets .

Posted 11/4/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $47 - $68 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing local marketing strategies and programs that align with business goals, utilizing market intelligence and competitive analysis to drive growth. Proven ability to manage budgets, build relationships with stakeholders, and deliver measurable results through effective program management.

Highest-signal resume keywords

Local And Regional Marketing StrategyEnd-To-End Program Development And ExecutionMarket Intelligence And Competitive AnalysisBudget Management And Investment RecommendationsStrong Relationship-Building And Consultative Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market PlanningOpportunity IdentificationProgram BriefingStakeholder PlansPerformance MeasurementLocal Partnership ManagementMarketing AnalyticsContent CoordinationEvent StrategyB2B Marketing

Soft Skills

Strong Written CommunicationVerbal CommunicationPresentation SkillsFacilitation SkillsAbility To Influence Without Authority

Tools & Technologies

CRM ToolsMarketing Analytics ToolsMicrosoft Office SuiteAI-Enabled ToolsWorkflow Platforms

Industry Keywords

Professional ServicesStaffingConsultingTechnologyMulti-Location Business

About the role

Key responsibilities & impact

Own annual and quarterly marketing strategy and growth plans for assigned markets
Identify local business opportunities, specialized audience needs, competitive threats, market trends, and growth priorities
Develop market-specific recommendations using business performance, customer and candidate insights, competitive intelligence, and historical program results
Translate business priorities into actionable local campaigns, programs, partnerships, and investment recommendations
Develop business cases and briefs defining objectives, target audiences, approach, requirements, budget, timing, and success measures
Serve as the primary marketing point of contact for branch staff and field leadership within assigned markets
Build trusted relationships and provide practical marketing consultation grounded in local business needs and enterprise priorities
Gather, synthesize, and share market intelligence and business insights with Regional Marketing leadership and cross-functional partners
Prioritize incoming requests and opportunities based on business value, strategic fit, market potential, capacity, and measurability
Communicate market plans, decisions, expectations, progress, and results to local stakeholders
Develop and execute local marketing programs end to end, from opportunity identification and strategy through delivery, stakeholder communication, and performance review
Own local partnership identification, evaluation, relationship management, program development, delivery, renewal recommendations, and performance
Manage program strategies, briefs, budgets, timelines, deliverables, risks, and cross-functional requirements
Engage the Events team when events are the appropriate marketing tactic and coordinate event strategy and delivery
Coordinate Content Marketing, Brand Design Studio, Performance Marketing, Communications, Partnerships, Analytics, and other contributors
Ensure local programs and partnerships align with Robert Half brand standards, specialized audience priorities, and broader Marketing plans
Manage approved local program and partnership budgets and recommend future investment, refinement, expansion, or discontinuation
Define program and partnership success measures before launch with Operations & Measurement and other data owners
Monitor program delivery, spending, engagement, field follow-up, and available business outcomes
Analyze results, identify implications, and recommend continue, change, expand, or stop decisions
Share lessons learned, repeatable practices, and market insights with Regional Marketing leadership and peers

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field required
6+ years of progressive experience in regional, field, local, integrated, demand, B2B, or related marketing roles
Experience developing and executing market-level strategies and programs tied to business or revenue goals
Experience serving as a marketing partner to branch staff, field leadership, sales teams, or business stakeholders
Experience delivering local marketing programs from opportunity identification through execution and measurement
Experience identifying, managing, and measuring local partnerships or sponsorships
Experience developing briefs, budgets, timelines, stakeholder plans, and success measures
Experience coordinating content, creative, events, media, communications, analytics, and other marketing contributors
Professional services, staffing, consulting, technology, or complex multi-location business experience preferred
Local and regional marketing strategy
Market planning and opportunity identification
Business and revenue acumen
Field relationship management and consultation
Market intelligence and competitive analysis
End-to-end program development and execution
Local partnership management
Program briefing and cross-functional coordination
Budget management and investment recommendations
Prioritization, measurement, and optimization
Strong relationship-building and consultative skills
Ability to establish credibility with branch staff and field leadership
Ability to influence without authority
Strong written, verbal, presentation, and facilitation skills
Ability to translate business needs into clear marketing recommendations
Sound judgment, organization, and ability to manage competing priorities
Marketing planning, project management, and workflow platforms
CRM, marketing analytics, and reporting tools
Budget tracking and financial management tools
Microsoft Office Suite and Copilot
Ability to use AI-enabled tools for market research, insight synthesis, planning, program development, and reporting
Working knowledge of digital, social, email, paid media, content, event, and marketing automation channels

Benefits

Comp & perks

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
Eligibility to enroll in the company 401(k) plan