Senior Business Analyst, Marketing

Robert Half

. Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives .

Posted 11/3/2026full-timeRemote • California • United StatesSenior💰 $97,000 - $142,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading complex marketing and customer experience initiatives by translating strategic objectives into actionable business requirements. Proficient in Agile methodologies, stakeholder management, and facilitating cross-functional collaboration to drive successful project outcomes.

Highest-signal resume keywords

Business AnalysisAgile/Scrum ExperienceRequirements DefinitionStakeholder ManagementUX/Product Design Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Requirements GatheringUser Story DevelopmentAcceptance Criteria CreationBusiness Process AnalysisDigital Experience Development

Soft Skills

Exceptional Written CommunicationStrong Executive PresenceInfluencing SkillsNegotiation SkillsConflict Resolution Skills

Tools & Technologies

JiraSmartsheetConfluenceWorkfrontSharePoint

Certifications & Qualifications

Business Analysis CertificationAgile CertificationScrum Certification

Industry Keywords

Marketing TechnologyCustomer ExperienceDigital ProductsUX DesignSoftware Development Lifecycle

About the role

Key responsibilities & impact

Lead discovery and analysis for complex, ambiguous, or high-impact Marketing and customer experience initiatives
Partner with Marketing leaders and stakeholders to define objectives, business problems, customer needs, success measures, and desired outcomes
Facilitate executive and cross-functional workshops to establish alignment, priorities, scope, and outcomes
Analyze current-state processes, customer journeys, digital experiences, and business capabilities to identify gaps and opportunities
Translate strategic objectives into business requirements, experience needs, and delivery outcomes
Identify and communicate business impacts, dependencies, risks, constraints, and trade-offs
Lead development of business and functional requirements, including epics, features, user stories, acceptance criteria, business rules, workflows, and supporting documentation
Partner with delivery managers to structure, prioritize, refine, and prepare Jira backlogs for execution
Ensure traceability from business objectives through design, development, testing, and final delivery
Review and improve requirements created by other Business Analysts and provide coaching
Establish documentation standards across Jira, Smartsheet, Confluence, and other delivery tools
Serve as a senior bridge between Marketing stakeholders, UX designers, researchers, developers, and delivery leadership
Translate research findings, customer insights, usability testing, prototypes, designs, and experience strategies into actionable requirements
Facilitate design and requirements reviews addressing business objectives, customer needs, accessibility, technical constraints, and delivery realities
Partner with developers to clarify requirements, business rules, edge cases, integrations, and expected behaviors
Identify and resolve gaps between requirements, UX designs, technical implementation, and delivered functionality
Support UAT and release validation for complex initiatives
Plan, coordinate, and execute initiatives across the delivery lifecycle with the Delivery Manager/Scrum Master
Facilitate or contribute to Agile ceremonies, including planning, refinement, prioritization, reviews, retrospectives, and stakeholder working sessions
Manage requirements-related risks, issues, dependencies, scope changes, and decision points
Provide guidance and mentorship to Business Analysts
Improve intake, discovery, requirements definition, backlog management, documentation, delivery readiness, tooling, and team processes
Support leadership reporting on scope, requirements readiness, dependencies, risks, decisions, and delivery impacts

Requirements

What you’ll need

Bachelor's degree in Business Administration, Information Systems, Marketing, Computer Science, Design, Human-Computer Interaction, or a related field preferred
Master's degree or equivalent advanced professional experience is a plus
Equivalent combination of education and substantial relevant professional experience may be considered
6+ years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Product Owner, Systems Analyst, or similar role
Demonstrated experience supporting complex digital products, websites, customer experiences, Marketing technology, UX, or software development initiatives
Experience leading requirements and discovery activities for complex, cross-functional initiatives
Experience working directly with senior business stakeholders, UX/design professionals, developers, and delivery leadership
Demonstrated experience working in Agile/Scrum or similar iterative delivery environments
Experience mentoring Business Analysts or establishing requirements and business analysis standards preferred
Business analysis, Agile, Scrum, Product Owner, or related certification preferred
Experience with or ability to learn Jira, Workfront, Smartsheet, SharePoint, Confluence, or comparable tools
Working knowledge of Agile/Scrum practices and software development lifecycle concepts
Strong understanding of UX/product design and digital experience development processes
Familiarity with UX design and development tools
Ability to interpret UX/design artifacts and digital experience concepts
Experience with Confluence or similar knowledge/documentation management platforms
General understanding of web technologies, APIs, analytics, content management systems, design systems, accessibility, and technical delivery considerations
Ability to use data, research, analytics, and user feedback to inform requirements and prioritization
Exceptional written, verbal, and presentation skills
Strong executive presence and stakeholder-management skills
Strong influencing, negotiation, and conflict-resolution skills

Benefits

Comp & perks

Discretionary annual bonus
Group health insurance benefits (medical, vision, dental)
FSA and HSA healthcare accounts
Life and accident insurance
Adoption and fertility assistance
Paid parental leave of up to 6 weeks
Short-term and long-term disability
Paid time off for vacation, personal needs, and sick time
Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service
Up to 11 paid holidays per calendar year
401(k) savings and investment plan or deferred compensation plan, if eligible
Employer match of 100% on the first 3% of contributions for eligible employees
Reasonable accommodation assistance for applicants with disabilities