Demand Generation Manager

Robotiq

. Translate Robotiq’s revenue and pipeline goals into demand generation priorities and initiatives .

Posted 9/16/2026full-timeLévis • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation, funnel optimization, and lead management, with a strong focus on data-driven decision-making and cross-functional collaboration. Proficient in utilizing CRM and marketing automation tools to enhance conversion performance and drive revenue growth.

Highest-signal resume keywords

B2B Demand GenerationFunnel OptimizationLead ManagementCRM ProficiencyMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationFunnel Performance AnalysisLead SegmentationWebsite Conversion OptimizationCampaign Performance Measurement

Soft Skills

LeadershipAnalytical SkillsCross-Functional CollaborationResults-Oriented MindsetContinuous Improvement Mindset

Tools & Technologies

HubSpotZoomInfoLushaSales NavigatorMarketing Automation Platforms

Industry Keywords

B2B MarketingGrowth MarketingComplex Sales CyclesAccount-Based MarketingPaid Digital Advertising

About the role

Key responsibilities & impact

Translate Robotiq’s revenue and pipeline goals into demand generation priorities and initiatives
Track funnel and pipeline performance by region, segment, and source
Identify performance gaps and recommend corrective actions
Prioritize initiatives based on their expected business impact
Establish a continuous approach to experimentation, learning, improvement, and scaling
Optimize the management, nurturing, and conversion of leads from key sources
Define and implement lead segmentation, prioritization, nurturing, and recycling strategies
Improve funnel conversions in collaboration with Sales and the CRM owner
Ensure the proper follow-up and conversion of high-intent leads
Own website conversion performance
Identify and prioritize opportunities to improve conversion journeys
Develop hypotheses and tests to increase high-intent leads generated by the website
Define targeting and segmentation strategies for prospecting
Create prospecting playbooks and sequences, including scripts and emails
Track lead performance and optimize targeting and follow-up
Lead a weekly review of lead management performance
Translate business priorities into demand generation programs
Align initiatives across Marketing, Sales, and Business Development
Measure campaign impact on funnel and pipeline performance
Adjust priorities based on regional results, team feedback, and available capacity
Maintain a regular feedback loop with Sales and Business Development teams
Contribute to the growth of pipeline, closed-won sales, and revenue generated by marketing investments

Requirements

What you’ll need

At least 5 years of relevant experience in B2B marketing, including at least 3 years in demand generation, growth marketing, or a similar performance-focused role
Bachelor’s degree in Marketing, Business Administration, or a related field
Strong experience in B2B demand generation, funnel and pipeline performance, lead management, prospecting, CRM, and marketing automation
Strong experience with CRM and marketing automation platforms; HubSpot knowledge is highly preferred
Fluency in French and English, both spoken and written
Inspiring leadership and the ability to influence diverse teams
Strong business acumen and results-oriented mindset
Strong analytical skills and the ability to interpret funnel and pipeline performance
Sense of ownership, autonomy, accountability, and ability to prioritize
Continuous improvement mindset
Excellent cross-functional collaboration skills
Familiarity with lead enrichment tools such as ZoomInfo, Lusha, and Sales Navigator
Experience optimizing website conversion and measuring campaign performance
Assets include experience in a technology or industrial environment, complex B2B sales cycles, partner ecosystems or distribution channels, account-based marketing, paid digital advertising, SEO, or website conversion
Proficiency in another language relevant to Robotiq’s markets is an asset

Benefits

Comp & perks

Flexible working hours, including flexibility for time off and time management, to support a true work-life balance
Management based on autonomy and shared and individual objectives
Individual development plan
Telemedicine
Employee shareholder cooperative
Brand-new work environment, with workspaces designed to meet employees’ needs
Culture club, sports and recreational activities, on-site gym, barista café, and fresh fruit
Hybrid work model with the possibility of working remotely