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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing, including product launches, market analysis, and customer engagement strategies. Proficient in developing sales messaging, training content, and go-to-market strategies while ensuring alignment across teams.
Highest-signal resume keywords
B2B Product MarketingProduct LaunchesCRM and Marketing AutomationFluency in French and EnglishMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisSales Messaging DevelopmentProduct Marketing PlanGo-To-Market StrategyPresentation SkillsAnalytical SkillsContent CreationTraining DevelopmentPortfolio Metrics TrackingObjection Handling
Soft Skills
Customer-FocusedStrong PlanningPrioritization SkillsCross-Functional CollaborationStrong Sense of Responsibility
Tools & Technologies
CRM PlatformsMarketing Automation PlatformsHubSpot
Industry Keywords
B2B MarketingRoboticsAutomationIndustrial EquipmentInternational Experience
About the role
Key responsibilities & impact- Understand the market, customers, ideal customer profiles, personas, and priority needs across the portfolio
- Gather feedback from customers, partners, and Sales teams; analyze the competition and market developments
- Define and evolve the value proposition, positioning, and sales messaging
- Ensure messaging consistency and validate product information in sales content and tools
- Define the product marketing plan and go-to-market strategy for new product launches and updates
- Coordinate marketing and sales readiness with the relevant teams
- Create or optimize product sheets, web pages, and videos; track launch results
- Develop sales arguments, objection-handling responses, presentations, case studies, guides, and competitive comparisons
- Define training needs and contribute content with technical and sales teams
- Support strategic sales opportunities
- Identify growth opportunities and activate content, campaigns, and partner collaborations
- Contribute to communications, webinars, and events; participate in trade shows and field meetings as needed
- Define and track portfolio metrics, analyze results, and recommend adjustments
- Inform the product roadmap and sales priorities based on customer needs and market insights
Requirements
What you’ll need- At least 5 years of relevant experience in B2B product marketing, including product launches
- Bachelor’s degree in marketing, business administration, engineering, or equivalent relevant experience
- Strong sense of responsibility and accountability, with a focus on business impact and results
- Customer-focused, with the ability to translate technical features into tangible benefits
- Strong planning, prioritization, analytical, and cross-functional collaboration skills
- Excellent communication and presentation skills, including presenting to large audiences
- Strong experience with CRM and marketing automation platforms; knowledge of HubSpot is highly preferred
- Fluency in French and English, both written and spoken
- Assets: international B2B experience and experience in robotics, automation, or industrial equipment
- Assets: experience bringing products to market through distributors or integrators; knowledge of HubSpot
- Asset: proficiency in another language relevant to Robotiq’s markets
Benefits
Comp & perks- Flexible working hours, including flexibility around time off and time management, for a true work-life balance
- Autonomy- and goal-based management, with both team and individual objectives
- Individual development plan
- Telemedicine
- Employee-owned cooperative
- Brand-new work environment designed to foster collaboration, with work areas adapted to employees’ needs
- Culture club, sports and recreational activities, on-site gym, barista coffee, fresh fruit, and more
- A meaningful and inspiring mission: freeing human hands from repetitive tasks
- Exciting challenges within a high-tech organization