Senior Market Analyst, Patient Insights, Primary Market Research

Roche

. Lead the end-to-end design and execution of primary market research studies .

Posted 9/30/2026full-timeChennai • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading market research studies, synthesizing complex data into actionable insights, and managing vendor relationships within the Pharma and Healthcare sectors. Proficient in utilizing advanced analytical techniques and tools to inform patient strategies and enhance engagement.

Highest-signal resume keywords

Market Research LeadershipQuantitative And Qualitative AnalysisMeasurement Framework OwnershipSQL ProficiencyGenAI Application Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quantitative AnalysisQualitative AnalysisMaxDiff AnalysisConjoint AnalysisCluster AnalysisFactor AnalysisData CleaningData VisualizationSQLMS-Excel

Soft Skills

Strong Communication SkillsInnovative MindsetProblem-Solving SkillsStakeholder InfluenceSelf-Starter

Tools & Technologies

MS-PowerPointSASPythonAWSRSPSSGenAI

Industry Keywords

PharmaHealthcareBiotechnologyPatient ExperienceKPI TrackingPatient Journey MappingClinical PhasesCommercializationData SynthesisMarket Research

Tech Stack

Tools & technologies

AWSPythonSQL

About the role

Key responsibilities & impact

Lead the end-to-end design and execution of primary market research studies
Author patient-centered screeners and surveys
Coordinate recruitment of diverse populations and manage fieldwork vendors
Conduct quantitative and qualitative analysis, including MaxDiff, conjoint, cluster, and factor analysis
Clean, analyze, and chart raw quantitative research data into meaningful stories
Conduct desk research and create landscape or topical reports using public-domain information
Synthesize patient-level, operational, primary, secondary, and multi-channel data into business-relevant narratives
Own and report on the patient strategy measurement framework, including patient experience, digital engagement and utilization, treatment initiation, onboarding milestones, and patient drop-off/retention
Establish measurement baselines, resolve data gaps, and evolve the framework as services and data sources develop
Mine medical literature, patient advocacy groups, social listening, forums, claims data, and internal databases for insights
Identify healthcare trends, white-space opportunities, patient emotions, motivators, barriers, and unmet needs
Build and maintain Patient Journey Maps, experience trackers, and longitudinal databases
Manage research fieldwork and data/technology vendor relationships, including scope, timelines, data-sharing feasibility, and quality assurance
Advise US-based affiliate stakeholders, align KPI definitions and data availability, and present findings and recommendations
Leverage GenAI to automate initial analysis of customer feedback and research transcripts
Identify opportunities to streamline recurring KPI tracking and cross-source data synthesis

Requirements

What you’ll need

Bachelor's degree
5–7 years of experience in the market and business research space in the Pharma, Healthcare and Biotechnology domain
Experience working with US customers
Strong understanding of the drug development process from clinical phases to launch and commercialization
Proven experience translating qualitative and quantitative market research into business-relevant insights and recommendations
Experience managing external research fieldwork and data/technology vendors, including scoping, timelines, and data feasibility discussions
Experience owning and reporting on measurement frameworks or KPIs, including establishing baselines when data does not exist
Hands-on experience with SQL, MS-Excel, and MS-PowerPoint
Working knowledge of GenAI applications for research synthesis
Strong verbal and written communication skills; ability to develop compelling stories, present to stakeholders, and influence decision-making
Self-starter with an innovative mindset and passion for solving complex problems
SAS, Python, AWS, R, and SPSS are nice to have
Highly motivated, learning-oriented, and quality-focused individuals preferred

Benefits

Comp & perks

Equal Opportunity Employer
Culture of personal expression, open dialogue, genuine connections, and respect
Opportunities to contribute to life-changing healthcare solutions with global impact